HubSpot

In this episode, Juliana Jackson, the Chief Evangelist at Omniconvert, joins Yaag and Manish to share her insights on how you can use data to improve your customer lifetime value. She talks about the different types of data already available within your tech ecosystem and how you can make use of it, using RFM segmentation to prioritize on high value customers, CAC:CLV ratio and more.

Using data to improve customer lifetime value: Juliana Jackson

Back to Network

Yaagneshwaran Ganesh Website

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. 

The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more. 

The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.