HubSpot

Each day this week we're going to publish an episode that walks you through how to best take advantage of programmatic advertising platforms. Joining us is Brian Kroll, the VP of Strategic Accounts at Adtaxi, which is a client centric digital agency that brings passion, precision and sophistication to digital marketing, leveraging the belief that people matter as much as technology. In part 2 of our conversation, we discuss using real-time bidding to optimize programmatic ad campaigns.&nbsp;<a href="http://martechpod.com/episode/understanding-the-programmatic-advertising-landscape-brian-kroll-adtaxi" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Brian Kroll:&nbsp;<a href="https://www.adtaxi.com/" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/rockinkroll/" target="_blank">LinkedIn&nbsp;</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Using RTB to Optimize Programmatic Ad Campaign -- Brian Kroll // Adtaxi

Back to Network

MarTech Podcast Website

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.