HubSpot

It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great…
RELAX.
The world is in chaos right now.
On this episode I share how to

How to ride this wave as an individual or employee

How to ride this wave as a company trying to grow


I share how take ownership of your responsibilities, personal and professional growth, managing up the chain, personal growth, and how to cultivate a positive attitude (what we call "bringing the guac" here at Foundation.)
And if you are managing a company, I share the areas where you may want to keep or shift your focus in order to survive a recession or downturn.
Foundation is a team of 30 people and we are thriving. Meet the team, our Foundationites, here. 
Important Links:
Connect with me on LinkedIn
Follow Me on Twitter
Subscribe to My YouTube Channel
Linchpin by Seth Godin

How to Navigate a Recession

Back To Network

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that lasts, stories that spread, and ideas that move people for decades to come.
A proud member of the HubSpot Podcast Network.

Create Like the Greats

Your content strategy has to be rooted in deep research.
Specifically, research surrounding the people that you're trying to connect with, which starts with customer research.
You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head. 
Do that by:
Talking to them. 
Listening to old sales calls. 
Looking through your frequently asked questions. 
Diving into the customer support questionnaires and documentation.

What are they talking about?
What problems keep coming up? 

You want to dive deep into understanding your customer. 
You want to look at review sites and start to reverse engineer the things that your competitors are being talked about as being their biggest benefits. And what are the pain points that people are talking about? 
And you’re not going to stop there.
Conduct social research.
Comb through review sites.
Leverage audience intelligence tools.
Reverse engineer social conversations.
Analyze the behaviors of those who follow you on social, those who follow your competitors, the types of content that they're engaging with on different channels, and the ways in which they're interacting with that content.
Because all of this is going to inform how you distribute your content and the stories that you should be telling on social. 
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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

How To Create A Content Marketing Strategy (Where To Start & What To Do)

In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium.
Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the classical world is changing for the better.
She has conducted the Paris Mozart Orchestra, Boston Pops, Dallas Opera Orchestra, Cabrillo Festival Orchestra and Amarillo Symphony, and in the 2022-23 season she will make her debut with the Louisiana Philharmonic Orchestra, Mankato Symphony and Georgia Philharmonic. This season she will also serve as assistant conductor for Orchestre de Paris and Klaus Mäkelä, Gürzenich Orchestre Cologne a François-Xavier Roth and for the Indianapolis Opera and Scott Schoonover and lead residencies at Boston University School of Music and SUNY Fredonia School of Music.
Tamara was recently selected as 1 of 14 candidates from a worldwide pool in the 2022 La Maestra Conducting Competition and Academy for Women Conductors in Paris, France and placed as a semi-finalist (1/6).
If you would like to connect with Tamara or see one of her concerts, please visit her website here. 
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Thank you to WMHT for the utilization of this great interview with Tamara on this episode.
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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

Tamara Dworetz, Leading Creative Genius as a Conductor

In this episode, I share how psychology when paired with marketing and communication can be used as a superpower.
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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

How Psychological Triggers Are Used In Marketing

Take a deep breath. In. and out. 
What do you do when there is already another major competitor in an already competitive industry?
In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry.
Important links and mentions:
Read Foundation’s Blog Post on Calm
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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career.
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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

How I Wrote a $1.4M Blog Post

Life is more fun when you’re the underdog competing against giants. 

We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation.

Important links and mentions:
Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants
Ross Simmonds’ YouTube Channel

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter
Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.
Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.
Follow Ross on
YouTube
Instagram
Twitter
Connect on LinkedIn

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