How High-Performers Overcome Customer Indecision

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This is a podcast episode titled, How High-Performers Overcome Customer Indecision. The summary for this episode is: <p>In this episode of the <a href= "https://ducttapemarketing.com/about/duct-tape-marketing-podcast/">Duct Tape Marketing Podcast</a>, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.</p> <div> <h3><span style="font-size: 12pt;">More About Matt Dixon:</span></h3> <ul> <li>Learn more about his book – <a href= "https://www.jolteffect.com/" target="_blank" rel="noopener">The JOLT Effect: How High Performers Overcome Customer Indecision</a>.</li> </ul> </div> <h3><span style="font-size: 12pt;">Take The Marketing Assessment:</span></h3> <div> <ul> <li><a href="https://www.marketingassessment.co/" target="_blank" rel="noopener">Marketingassessment.co</a></li> </ul> </div>

DESCRIPTION

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision.

More About Matt Dixon:

Take The Marketing Assessment: