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Episode 2192  |  54:24 min

How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo

Episode 2192  |  54:24 min  |  01.28.2019

How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo

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This is a podcast episode titled, How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo. The summary for this episode is: <p>Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.</p> <p><strong>Top 3 Value Bombs:</strong></p> <p>1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.</p> <p>2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.</p> <p>3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.</p> <p>Watch <a href= "https://www.youtube.com/channel/UCWquNQV8Y0_defMKnGKrFOQ" target= "_blank" rel="noopener">AHREFS TV</a> on Youtube.</p> <p><strong>Sponsor:</strong></p> <p><a href="http://ziprecruiter.com/fire" target="_blank" rel= "noopener">ZipRecruiter</a>: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!</p> <p>Visit <a href="http://ziprecruiter.com/fire" target= "_blank" rel= "noopener">ZipRecruiter.com/fire</a>. ZipRecruiter. The smartest way to hire!</p>

Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.

Top 3 Value Bombs:

1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.

2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.

3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.

Watch AHREFS TV on Youtube.

Sponsor:

ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!

Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!

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