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Episode 2002  |  17:22 min

Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland

Episode 2002  |  17:22 min  |  01.13.2018

Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland

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This is a podcast episode titled, Bridging the Contribution Gap Through Your Personal and Business Brand with Karen Tiber Leland. The summary for this episode is: <p>Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.</p> <p><strong>Top 3 Value Bombs:</strong></p> <p>1. You don’t need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.</p> <p>2. When in doubt, go back to your basic principles.</p> <p>3. Everything comes in systems.</p> <p>Visit Karen’s <a href="http://www.karenleland.com" target= "_blank" rel="noopener">website</a></p> <p><span style= "text-decoration: underline;"><strong>Sponsors:</strong></span></p> <p><a href="http://transferwise.com/fire"><span style= "font-weight: 400;">TransferWise</span></a><span style= "font-weight: 400;">: A multi-currency account that makes it cheaper to pay - and get paid - in foreign currencies. Join the 2m people who are already saving on international transaction fees! Head to</span> <a href="http://transferwise.com/fire"><span style= "font-weight: 400;">TransferWise.com/fire</span></a> <span style= "font-weight: 400;">to try it for free!</span></p> <p><a href="https://gotowebinar.com/fire"><span style= "font-weight: 400;">Go To Webinar</span></a><span style= "font-weight: 400;">: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit</span> <a href= "http://gotowebinar.com/fire"><span style= "font-weight: 400;">GoToWebinar.com/fire</span></a><span style= "font-weight: 400;">!</span></p>

Karen founded Sterling Marketing Group and helps Google, Twitter and others build stronger brands. She's the author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.

Top 3 Value Bombs:

1. You don’t need to do everything and be everywhere to build your brand — just pick, at most, 3 strategies and go deep there.

2. When in doubt, go back to your basic principles.

3. Everything comes in systems.

Visit Karen’s website

Sponsors:

TransferWise: A multi-currency account that makes it cheaper to pay - and get paid - in foreign currencies. Join the 2m people who are already saving on international transaction fees! Head to TransferWise.com/fire to try it for free!

Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire!

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