This Aussie founder and her mum reached $1M in sales in 18 months, here’s how with tbh Skincare’s Rachael Tyers

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This is a podcast episode titled, This Aussie founder and her mum reached $1M in sales in 18 months, here’s how with tbh Skincare’s Rachael Tyers. The summary for this episode is: <p>Today we’re learning from Rachael Tyers, one of the women behind Aussie brand tbh Skincare.<b> <br/><br/></b>Tbh is an Australian skincare range built specifically for the acne prone customer. The brand launched in March 2020 by Rachael and her mum with a novel treatment for acne, developed with a patented formula that targets biofilm in the skin. It’s pretty remarkable stuff that’s gaining crazy momentum because of how effective it is. And the proof is in the pudding - in the first 18 months of operating, they’ve hit more than 1m in sales and created a brand that’s impacting thousands of folks struggling with acne issues. <br/><br/>We talk about all the good stuff like how much she’s invested to get to these kind of numbers, how much she pays per influencer collab, what happened to their marketing plan when the iOS changes came in and how they currently acquire customers. It’s a really insightful chat and it opened my eyes to licensing formulas from other companies and the success you can have when you can pour fuel on the fire to accelerate growth.<br/><br/>LINKS WE MENTION: <br/><br/>Rachael&apos;s <a href='https://www.instagram.com/rachhh_t/'>Instagram</a><br/><br/>TBH&apos;s <a href='https://www.instagram.com/tbhskincare_/'>Instagram</a><br/><br/>Female Startup Club&apos;s <a href='https://www.instagram.com/femalestartupclub/'>Instagram</a><br/><br/>Doone&apos;s <a href='https://www.tiktok.com/@dooneroisin?'>TikTok</a><br/><br/>Doone&apos;s <a href='https://www.instagram.com/dooneroisin/'>Instagram</a><br/><br/>In partnership with <a href='https://www.klaviyo.com/fsc'>Klaviyo</a>, the best email marketing tool for ecommerce businesses.<br/><br/>Female Startup Club&apos;s <a href='https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ'>YouTube</a><br/><br/><a href='https://www.facebook.com/groups/femalestartupclub'>Female Startup Club’s</a> Private Facebook Group<br/><br/>Say hello to Doone: <a href='mailto:hello@femalestartupclub.com'>hello@femalestartupclub.com</a></p>

DESCRIPTION

Today we’re learning from Rachael Tyers, one of the women behind Aussie brand tbh Skincare.

Tbh is an Australian skincare range built specifically for the acne prone customer. The brand launched in March 2020 by Rachael and her mum with a novel treatment for acne, developed with a patented formula that targets biofilm in the skin. It’s pretty remarkable stuff that’s gaining crazy momentum because of how effective it is. And the proof is in the pudding - in the first 18 months of operating, they’ve hit more than 1m in sales and created a brand that’s impacting thousands of folks struggling with acne issues.

We talk about all the good stuff like how much she’s invested to get to these kind of numbers, how much she pays per influencer collab, what happened to their marketing plan when the iOS changes came in and how they currently acquire customers. It’s a really insightful chat and it opened my eyes to licensing formulas from other companies and the success you can have when you can pour fuel on the fire to accelerate growth.

LINKS WE MENTION:

Rachael's Instagram

TBH's Instagram

Female Startup Club's Instagram

Doone's TikTok

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com