`18. Planning a Marketing Mix That Works for More of Your Customers with Bianca Blake

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This is a podcast episode titled, `18. Planning a Marketing Mix That Works for More of Your Customers with Bianca Blake. The summary for this episode is: Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve. We also cover: What are the advantages of text marketing? The relationship between inclusive marketing and customer experience The importance of taking your audience’s preferences into account when developing brand communication strategies Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co

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Why should business leaders consider text communication as part of their digital marketing strategy? In this episode, we’ll have an enlightening discussion with Bianca Blake, co-founder of Klickrr, about best practices for text marketing, and how text messaging can help brands develop a deeper degree of intimacy with the people they want to serve. We also cover: What are the advantages of text marketing? The relationship between inclusive marketing and customer experience The importance of taking your audience’s preferences into account when developing brand communication strategies Realizing that inclusion isn't always about demographics--sometimes it's about giving people the option to engage with your brand according to their personal preferences Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co