22. Common Ways Brands Treat Diverse Talent Like Unpaid Consultants (And What to Do Instead)

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This is a podcast episode titled, 22. Common Ways Brands Treat Diverse Talent Like Unpaid Consultants (And What to Do Instead). The summary for this episode is: "Hire a diverse team" is often the advice and cry people tout when brands struggle with being inclusive with their marketing. So common practice, is to tap into diverse talent to get them to provide their feedback and expertise on various topics related to campaigns and internal initiatives. But this isn't always the right thing to do, and can impede your efforts to make your diverse talent feel like they belong with you. No bueno. In this episode, I walk you through common challenges with this approach, and what you should do instead to get the feedback you need, tap into the power of having a diverse team, while also making them feel like they belong.

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"Hire a diverse team" is often the advice and cry people tout when brands struggle with being inclusive with their marketing. So common practice, is to tap into diverse talent to get them to provide their feedback and expertise on various topics related to campaigns and internal initiatives. But this isn't always the right thing to do, and can impede your efforts to make your diverse talent feel like they belong with you. No bueno. In this episode, I walk you through common challenges with this approach, and what you should do instead to get the feedback you need, tap into the power of having a diverse team, while also making them feel like they belong.