20. Why More Brands Are Embracing Advocacy

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This is a podcast episode titled, 20. Why More Brands Are Embracing Advocacy. The summary for this episode is: All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses. With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in. In the season finale of the Inclusion and Marketing Podcast, I share: The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate How to get started on brand advocacy How to be authentic when shaping your brand advocacy Thank you so much for listening to Season 1 of the Inclusion and Marketing Podcast! I hope you have been able to use this podcast as a tool to win the attention, adoration and the loyalty of more consumers. Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co Stay tuned for Season 2!

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All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses. With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in. In the season finale of the Inclusion and Marketing Podcast, I share: The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate How to get started on brand advocacy How to be authentic when shaping your brand advocacy Thank you so much for listening to Season 1 of the Inclusion and Marketing Podcast! I hope you have been able to use this podcast as a tool to win the attention, adoration and the loyalty of more consumers. Interested in building your inclusive brand with me? My new course Representation Bootcamp and my new and improved Brand Academy are coming your way very soon. Join my mailing list for updates Want to know when they launch and get other insider benefits? Follow this podcast Follow me on Instagram: @soniaethompson Or find more information on my website: inclusivemarketing.co Stay tuned for Season 2!