Digital vs the Human of ABM -- Jon Miller // Demandbase

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This is a podcast episode titled, Digital vs the Human of ABM -- Jon Miller // Demandbase. The summary for this episode is: <p>In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy.&nbsp;&nbsp;<a href="https://martechpod.com/episode/marketings-role-in-shaping-overall-corporate-strategy-jon-miller-demandbase" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:</strong></p><ul><li><strong>Jon Miller:&nbsp;</strong>&nbsp;<a href="https://www.demandbase.com/company/leadership/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/jonmiller2/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

DESCRIPTION

In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy.  Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.