Episode Thumbnail
Episode 1021  |  19:56 min

Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains

Episode 1021  |  19:56 min  |  10.10.2021

Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains

00:00
00:00
This is a podcast episode titled, Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGains. The summary for this episode is: <p>We continue to discuss how to maximize the impact of video as an advertising medium.&nbsp;Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns.&nbsp;<a href="https://martechpod.com/episode/is-video-best-for-awareness-consideration-or-conversion-campaigns-cindy-brown-viralgains" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Cindy Brown:&nbsp;</strong><a href="https://www.viralgains.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/cindybrown818/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More Episodes

Higher Quality & Faster Work With Less Stress -- Andrea Fryrear // Agile Sherpas

Why CRM, DSP, & Automation Is Only 75-80% Effective -- Quimby Melton // Confection

Avoiding The 3rd Party Cookie Graveyard -- Quimby Melton // Confection

Are Streaming Games A New Advertising Gate? -- Anna McMichael // Partnership Director

Which Publishers Are Winning The OTT Competition -- Anna McMichael // Partnership Director

How To survive A Cookieless Era? -- Anna McMichael // Partnership Director