Measuring Product Placement in TV -- Erin Schmidt // BENlabs

This is a podcast episode titled, Measuring Product Placement in TV -- Erin Schmidt // BENlabs. The summary for this episode is: <p>Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. <a href="https://martechpod.com/episode/technology-driven-product-placement-erin-schmidt-benlabs" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Erin Schmidt:&nbsp;</strong><a href="https://ben.productplacement.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/erin-schmidt-product-placement/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>