Why is Referral Marketing the Next Big Thing? -- Kirsty Sharman // Referral Factory

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This is a podcast episode titled, Why is Referral Marketing the Next Big Thing? -- Kirsty Sharman // Referral Factory. The summary for this episode is: <p>The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this decision and shed some light on how you can get more out of your customers for a sustainable business.&nbsp;<a href="https://martechpod.com/episode/why-is-referral-marketing-the-next-big-thing-kirsty-sharman-referral-factory" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Kirsty Sharman</strong>:&nbsp;<a href="https://referral-factory.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/kirstysharman/?originalSubdomain=nl" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

DESCRIPTION

The marketing world is constantly changing. With most companies constantly on the lookout for different ways to get new customers, Kirsty Sharman, founder of Referral Factory, believes that there is so much untapped value you can extract from existing customers. But how do you decide if you need new customers or just a referral plan? Kirsty and Ben get into detail about factors that affect this decision and shed some light on how you can get more out of your customers for a sustainable business. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.