Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch

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This is a podcast episode titled, Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch. The summary for this episode is: <p>“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.&nbsp;&nbsp;<a href="http://martechpod.com/episode/scaling-and-tracking-word-of-mouth-will-fraser-saasquatch" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:</strong></p><ul><li><strong>Will Fraser:&nbsp;</strong><a href="https://www.saasquatch.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/wifraser/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

DESCRIPTION

“A really well done referral program is actually seen as a feature by your customers.” That’s one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience.  Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.