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Episode 1020  |  29:43 min

Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains

Episode 1020  |  29:43 min  |  10.09.2021

Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains

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This is a podcast episode titled, Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains. The summary for this episode is: <p>Today we're going to discuss the way to maximize the impact of video as an advertising medium.&nbsp;Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video.&nbsp;<a href="https://martechpod.com/episode/is-video-best-for-awareness-consideration-or-conversion-campaigns-cindy-brown-viralgains" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:</strong></p><ul><li><strong>Cindy Brown:&nbsp;</strong><a href="https://www.viralgains.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/cindybrown818/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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