HubSpot

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather than long-term growth. Today, Mike discusses whether you should be paying for podcast downloads. <a href="https://martechpod.com/episode/should-pay-for-podcast-downloads-mike-wiston-mowmedia-mowpod" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Mike Wiston:&nbsp;<a href="https://www.mowpod.com" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/mikewiston" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Should Pay for Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are now able to make judgments and learn, resulting in more human-like interactions. Today, Peter discusses chatbots revolutionizing enterprise digital assistants. <a href="https://martechpod.com/episode/chatbots-revolutionizing-enterprise-digital-assistants-peter-voss-aigo-ai" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Peter Voss:&nbsp;<a href="https://aigo.ai/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/vosspeter/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Chatbots Revolutionizing Enterprise Digital Assistants -- Peter Voss // Aigo.ai

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. ChatGPT's natural language processing technology presents a potential disruption to the search industry, as it may lead to a shift away from traditional search engines like Google. Beyond that, this shift could also have negative consequences for the economy, as it may lead to job losses in industries like design and writing. Today, Juan discusses whether ChatGPT will take over the world. <a href="https://martechpod.com/episode/what-the-hell-happened-to-the-tech-industry-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Did ChatGPT Take Over the World -- Juan Mendoza // The MarTech Weekly

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive growth. Today, Juan discusses what the hell is happening with the tech industry. <a href="https://martechpod.com/episode/what-the-hell-happened-to-the-tech-industry-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

What the Hell Happened to the Tech Industry? -- Juan Mendoza // The MarTech Weekly

Ike Singh Kehal, the CEO of Social27, talks about B2B marketing using events. We’ve all been to events where we’re overstimulated from all sides with sales pitches. But in 2021, there’s a better way for attendees to meet with the right people without wasting too much time. So today, Ike explains how you can leverage sponsors in events. <a href="https://martechpod.com/episode/understanding-your-b2b-customer-needs-ike-singh-kehal-social27" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Ike Singh Kehal:&nbsp;<a href="https://www.social27.com/index" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/ikekehal/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Leveraging Sponsors in Events -- Ike Singh Kehal // Social27

Ike Singh Kehal, the CEO of Social27, shares his knowledge on B2B marketing using events. The B2B customer takes a lot of nurturing and research to close the deal. But the greatest thing is that once you land the client, you’re most likely looking at a long-term relationship. Today, Ike talks about how you can understand your B2B customers’ needs.&nbsp;<a href="https://martechpod.com/episode/understanding-your-b2b-customer-needs-ike-singh-kehal-social27" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Ike Singh Kehal:&nbsp;<a href="https://www.social27.com/index" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/ikekehal/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. <a href="https://martechpod.com/episode/should-pay-for-podcast-downloads-mike-wiston-mowmedia-mowpod" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Mike Wiston:&nbsp;<a href="https://www.mowpod.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/mikewiston" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

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MarTech Podcast Website

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

Should Pay for Podcast Downloads? -- Mike Wiston // mowMedia | mowPod

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