Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod

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This is a podcast episode titled, Using Programmatic to Build Podcast Communities -- Mike Wiston // mowMedia | mowPod. The summary for this episode is: <p>Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. <a href="https://martechpod.com/episode/should-pay-for-podcast-downloads-mike-wiston-mowmedia-mowpod" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:</strong></p><ul><li><strong>Mike Wiston:&nbsp;</strong><a href="https://www.mowpod.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/mikewiston" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

DESCRIPTION

Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike discusses using programmatic advertising to build your podcast community. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.