HubSpot

Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get started with bot marketing automation.&nbsp;<a href="https://martechpod.com/episode/How-To-Figure-Out-What-To-Automate-Marwa-Greaves-Hubspot" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Marwa Greaves:&nbsp;<a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/marwa-greaves-9a290644/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Bot Marketing Automation -- Marwa Greaves // Hubspot

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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast // Marketing + Technology = Business Growth

Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation.&nbsp;<a href="https://martechpod.com/episode/How-To-Figure-Out-What-To-Automate-Marwa-Greaves-Hubspot" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Marwa Greaves:&nbsp;<a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/marwa-greaves-9a290644/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Email Marketing Automation --  Marwa Greaves // Hubspot

Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate.&nbsp;<a href="https://martechpod.com/episode/How-To-Figure-Out-What-To-Automate-Marwa-Greaves-Hubspot" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Marwa Greaves:&nbsp;<a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/marwa-greaves-9a290644/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

How to Figure Out What to Automate? -- Marwa Greaves // Hubspot

In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what’s the process for dealing with site visitors who ask highly technical questions.&nbsp;<a href="https://martechpod.com/episode/two-decades-of-b2b-lead-gen-learnings-nelson-bruton-iv-interchanges" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Nelson Bruton:&nbsp;<a href="https://www.interchanges.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/nelson-bruton/" rel="noopener noreferrer" target="_blank">LinkedIn&nbsp;</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges

In our first episode with Nelson, we talked about the early challenges of digital marketing and how social media changed the whole dynamic of B2B partnership programs. We also discussed what the next evolution of B2B marketing is, are the fundamentals still the same, and why the software alone isn’t the only solution for higher ROI.&nbsp;<a href="https://martechpod.com/episode/two-decades-of-b2b-lead-gen-learnings-nelson-bruton-iv-interchanges" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Nelson Bruton:&nbsp;<a href="https://www.interchanges.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/nelson-bruton/" rel="noopener noreferrer" target="_blank">LinkedIn&nbsp;</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. Your data is only as good as its expiration date and the case is no different for competitive intelligence. How will you be able to anticipate your competitor’s next move and the data you have on them is out of date? Today, Derrick talks about using sales intelligence to surpass the competition. <a href="https://martechpod.com/episode/supporting-sales-in-the-virtual-age-derrick-jenkins-owler" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Derrick Jenkins:&nbsp;<a href="https://www.owler.com/company/hubbell" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/derrick-jenkins-70114a2/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. There’s hardly ever just one stakeholder involved in a B2B purchasing decision. Rather than relying on traditional digital campaigns, marketers have started to use account-based marketing solutions to personalize marketing messages for all decision-makers within high-value accounts. Today, Derrick talks about personalizing B2B marketing in an evolving marketplace. <a href="https://martechpod.com/episode/supporting-sales-in-the-virtual-age-derrick-jenkins-owler" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:<ul><li>Derrick Jenkins:&nbsp;<a href="https://www.owler.com/company/hubbell" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/derrick-jenkins-70114a2/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Recent Episodes

Email Marketing Automation -- Marwa Greaves // Hubspot

How to Figure Out What to Automate? -- Marwa Greaves // Hubspot

B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges

Two Decades of B2B Lead Gen Learnings -- Nelson Bruton IV // Interchanges

Using Sales Intelligence to Surpass Competition -- Derrick Jenkins // Owler

Personalizing B2B Marketing in an Evolving Marketplace -- Derrick Jenkins // Owler

About The Show

MarTech Podcast // Marketing + Technology = Business Growth

Benjamin Shapiro

Host & Producer