HubSpot

Michael Solomon, Professor of Marketing at Saint Joseph’s University, talks about changes to how we communicate with our customers. Like customer needs, brand perceptions are bound to change over time. How do we attract new customers while nurturing our existing customer base? Today, Michael discusses staying alert to tomorrow’s customer experience developments.&nbsp;<a href="https://martechpod.com/episode/tomorrows-customer-experience-michael-solomon-saint-josephs-university" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Michael Solomon:&nbsp;<a href="http://www.michaelsolomon.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/michaelsolomon/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University

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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast // Marketing + Technology = Business Growth

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Despite initial concerns about the cultural relevance of Mean Girls, Fetch went ahead with their decision to reference the movie in their rebranding campaign. The result was a successful and memorable campaign that resonated with their loyal users and generated new interest in their app. Today, Keely discusses how the star of Mean Girls helped Fetch rebrand. <a href="https://martechpod.com/episode/the-strategy-behind-rebrand-fetchs-keely-jeppson-fetch" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Keely Jeppson:&nbsp;<a href="https://fetch.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/keely-jeppson-a12340135/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. The rebranding process is more than just changing a logo; it involves a change in how a company presents itself. Likewise, rebranding a company can have a significant impact on its relationship with consumers. Today, Keely discusses the implementation of Fetch’s B2C brand. <a href="https://martechpod.com/episode/the-strategy-behind-rebrand-fetchs-keely-jeppson-fetch" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Keely Jeppson:&nbsp;<a href="https://fetch.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/keely-jeppson-a12340135/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Implementing Fetch’s B2C Rebrand  -- Keely Jeppson // Fetch

Keely Jeppson, Vice President of Engagement at Fetch, talks about what made the leading omnichannel performance marketing platform refresh its company's name. Rebranding a well-established brand with a large following can be risky, as it can alienate loyal customers. However, Fetch managed to rebrand in a way that resonated with customers and drove tremendous growth for the company. Today, Keely discusses the strategy behind Fetch’s rebrand. <a href="https://martechpod.com/episode/the-strategy-behind-rebrand-fetchs-keely-jeppson-fetch" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Keely Jeppson:&nbsp;<a href="https://fetch.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/keely-jeppson-a12340135/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Salesforce is an accomplished player in the martech field, having expanded beyond its original focus on customer relationship management and sales through a series of acquisitions. Given this evolution, it may be time for the company to consider a rebrand. Today, Juan examines Salesforce’s business model and whether it should be rebranded.&nbsp;<a href="https://martechpod.com/episode/crumbling-cookies-amp-1st-party-data-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Cookies were originally developed by Netscape, one of the first eCommerce retailers on the web, to ensure they could remember a user when they go from page to page on a website. But, as cookies have become maligned over time, many companies are looking for ways to replace third-party cookies in order to continue to do targeted advertising. Today, Juan discusses crumbling cookies and first-party data. <a href="https://martechpod.com/episode/crumbling-cookies-amp-1st-party-data-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly

Merkle B2B’s Global CEO, Michael McLaren, wraps up discussions on B2B marketing in 2022. Similar to the evolving nature of B2C customer experience, B2B customer experiences are also evolving rapidly. B2B marketers must keep up or risk being left behind in this digitally-driven, competitive space. Today, Michael explores the evolution of B2B customer experiences. <a href="https://martechpod.com/episode/rise-of-the-millennial-b2b-decision-maker-michael-mclaren-merkle-b2b" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Michael McLaren:&nbsp;<a href="https://www.merkleinc.com/b2b" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/michael-mclaren-2551612" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Recent Episodes

How Mean Girl’s Star Helped Fetch Rebrand -- Keely Jeppson // Fetch

Implementing Fetch’s B2C Rebrand -- Keely Jeppson // Fetch

The Strategy Behind Rebrand Fetch’s -- Keely Jeppson // Fetch

What is Salesforce and Should it Rebrand? -- Juan Mendoza // The MarTech Weekly

Crumbling Cookies & 1st Party Data -- Juan Mendoza // The MarTech Weekly

The Evolution of B2B Customer Experience -- Michael McLaren // Merkle B2B

About The Show

MarTech Podcast // Marketing + Technology = Business Growth

Benjamin Shapiro

Host & Producer