#70: "How Do I Make My Copy Clear, But Not Boring?"

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This is a podcast episode titled, #70: "How Do I Make My Copy Clear, But Not Boring?". The summary for this episode is: <p>The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.</p> <p> </p> <p>First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market!</p> <p> </p> <p>Contact StoryBrand Certified Guide Jessie Congleton directly at <a href= "https://marketingmadesimple.com/JessieCongleton"><em>MarketingMadeSimple.com/JessieCongleton</em></a><em>.</em></p> <p> </p> <p>Businesses Jessie referenced in this episode:</p> <p><em><a href= "https://cornerpostmeats.com">CornerPostMeats.com</a></em></p> <p><em><a href= "https://kikiandluluco.com">KikiAndLuluco.com</a></em></p> <p><em><a href="https://bougiedawg.co">BougieDawg.co</a></em></p> <p> </p> <p>--</p> <p> </p> <p><span class="s1">PRE-ORDER DONALD MILLER'S NEW BOOK <em>HOW TO GROW YOUR SMALL BUSINESS</em> AND GET A PROVEN 6-STEP PLAN FOR GROWTH: <em><strong><a href= "https://businessmadesimple.com/how-to-grow-your-small-business/">GrowYourSmallBusiness.com</a></strong></em></span></p> <p> </p> <p>START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: <em><strong><a href= "https://www.mystorybrand.com">MyStoryBrand.com</a></strong></em></p> <p> </p> <p>WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: <strong><a href= "https://www.StoryBrandMarketingReport.com"><em>StoryBrandMarketingReport.com</em></a></strong></p> <p> </p> <p>STORYBRAND INSTAGRAM: <em><strong><a href= "https://www.instagram.com/StoryBrand">instagram.com/StoryBrand</a></strong></em></p>

DESCRIPTION

The StoryBrand framework is all about clarity. But will using the StoryBrand framework make you sound boring? In today’s episode, J.J. and April tackle this question with the help of Jessie Congleton, StoryBrand Certified Guide and professional copywriter and marketing strategist. As a copywriter who has crafted messaging for multiple brands, Jessie provides expert advice on how to create authentic, personality-packed copy without sacrificing clarity.

 

First, Jessie recommends writing with clarity first and infusing personality later. According to Jessie, the best way to build a clear message is by using the StoryBrand BrandScript. Once you have your core messaging nailed down, Jessie suggests bringing in your personality in these key areas on your website: 1) In the section where you explain the philosophical problem you solve and the why behind your brand 2) In the section where you lay out the plan for your customers to buy your product. Listen in to learn how you can infuse personality into these key areas and help your brand stand out in the market!

 

Contact StoryBrand Certified Guide Jessie Congleton directly at MarketingMadeSimple.com/JessieCongleton.

 

Businesses Jessie referenced in this episode:

CornerPostMeats.com

KikiAndLuluco.com

BougieDawg.co

 

--

 

PRE-ORDER DONALD MILLER'S NEW BOOK HOW TO GROW YOUR SMALL BUSINESS AND GET A PROVEN 6-STEP PLAN FOR GROWTH: GrowYourSmallBusiness.com

 

START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com

 

WORRIED THERE'S SOMETHING WRONG WITH YOUR MARKETING? GET A CUSTOMIZED PLAN TO FIX IT: StoryBrandMarketingReport.com

 

STORYBRAND INSTAGRAM: instagram.com/StoryBrand