How Content Creators Make Millions
Speaker 1: All right, let's take a quick break to talk about Success Story, a new podcast by the HubSpot Podcast Network. Success Story features Q& A sessions with successful business leaders, keynote presentations, and stuff about sales, marketing, and business. They have episodes, for example, The Dark Side of Venture Capital. Ooh, sounds interesting. Discord was built for gamers and took the world by storm. It sure did. So, listen to Success Story wherever you get your podcasts.
Speaker 2: For a creator that has a mildly big audience, there are so many ways to make money. It's pretty astounding. I mean, we're just semi- popular and a relatively small niche. So, let alone, if you're these Twitch guys and you're actually really popular, but it's pretty astounding how many revenue streams are available to us just because of all these creater-type of tool things.
Speaker 2: This
Speaker 2: is the shirt. It's the Gen Y or Gen X, whatever the-
Speaker 1: Gen Y?
Speaker 2: ...What are the young people now called? What are the young people called?
Speaker 1: Z.
Speaker 2: It's Gen Z. It's the Tommy Bahama of Gen Z.
Speaker 1: Yeah, literally, I was about to start with the shirt, so you're onto something. What brand is that?
Speaker 2: Scotch& Soda.
Speaker 1: Yeah, dude Scotch& Soda crushes it.
Speaker 2: They crush.
Speaker 1: There was two... I went shopping this weekend and... Whatever, the Union Square in San Francisco, and two dudes walked into the elevator with their Scotch& Soda bags. And they were so happy. Shopping makes people really happy. I think that's an underrated part of shopping, is how happy it made them, and they were... It was two guys, and they were talking to each other. And they were still talking about their shopping, which I would say I've never experienced that being another dude... First of all, going shopping together. Secondly, after shopping, not just being like," All right, it's done, whatever. We don't need to talk about it anymore." He was like," Yeah, I'm really happy with the color." And the guy's like,"Yeah, the color's sick." And I was like... And I'm just in the elevator with them, and I was like," Yeah. Is that moss green?"
Speaker 2: That's hilarious. Dude, Scotch& Soda is awesome. You shop there?
Speaker 1: No, I didn't shop there. I was shopping for my wife, but it's in the same area, whatever, of-
Speaker 2: But you were shopping for her?
Speaker 1: With her. She wanted to go buy... I told you she was trying to buy a designer bag, which, by the way, the whole experience is crazy. Have you ever done that? Have you ever gone to a-
Speaker 2: Yeah, Dolce. You got to make an appointment.
Speaker 1: Yeah. Well, now it's like a restaurant now. Basically, you go. You put your name down. They're like," We'll text you to get in." You can't just walk into the store.
Speaker 2: Yeah.
Speaker 1: And we go in, and I've got two babies and a dog with me, so I'm already...
Speaker 2: You brought your dog to a Louis Vuitton store?
Speaker 1: Yeah, my stroller has two children and a dog.
Speaker 2: They're probably like," Sir, you can't come in here. You have to leave the kids outside."
Speaker 1: They straight up... I don't even think they saw the dog because the dog's so small and so quiet compared to the kids. I think that just got lost in the shuffle. Otherwise, they for sure would've kicked me out. But we were like," Hey, we're here. We're here." And they were just like," Okay, why are you so loud?" It's like,"All right, let's do this." And I was so excited just because I was like,"All right, whatever. Make this an experience." And then, five minutes in, I became... I went in with the best intentions. I was like," I'm going to make this a great experience for my wife. She wants this. I'm going to not just play along. I'm going to be along. I'm going to fucking sing along with this." And then, literally five to 15 minutes in, I was just like," All right, just pick one." So," Small one or the big one?"" I don't know. Which one do you like?" Just pick the one you like. And she was like-
Speaker 2: You're such a redneck. You're like," We're here." And then, five minutes in and you were like," Hey, do you guys sell like lemonade or a turkey leg or anything?"
Speaker 1: I was like, oh, they used to offer snacks. You guys still do that? And they were like," We've never done that, sir." And I was like," All right, worth the shot." And then-
Speaker 2: No Cheez- Its?
Speaker 1: There was a section for the purses that's five stairs up. But I got a stroller, two children and a dog, as you remember. So I was like," You all got an elevator?" And it's three stairs. And they were like," Yeah, there is a wheelchair lift over here. I'm not sure if your wagon will fit." And then I got stuck in the fucking wheelchair lift going between going up a four foot rise. I get stuck. And then I realize I'm not stuck. I just pushed the door and it opens. Nobody was on the other side to open the door. It wasn't automatic either.
Speaker 2: Dude, you're the Indian... Curb your enthusiasm.
Speaker 1: Yeah. That's exactly how I felt. Oh dude, somebody said this the other day. They go," I was in LA," or whatever New York, somewhere. And Larry David was there at a driving range, playing golf. It was just a hole on the wall type of driving range, not a nice one. They're like," Why does Larry David go there?" He's like," Ah, it's mirror where he lives," or something. So he just popped over. It's 2: 00 PM on a Tuesday. He just wanted to hit some balls. And they're like... I overheard him and nobody pays any attention. This just looks like an old guy and nobody knows who he is. And he's talking to the lady who gives you the ball. The balls are$ 11. And he's like," Why do these have to be$ 11?" And he was negotiating the price or he was complaining about... He's a super rich guy. He's like," It's not the price.$ 11, now I got to have a 10," but a 10's not enough. If you made a 10 one bill, we're done. Now I got to give you a 20. What are you going to give me? Five and then four ones? What am I going to do with these ones? He's an actual curb your enthusiasm skit.
Speaker 2: Definitely like that in real life. For sure. All right. Since we're talking about entertainment and content, I have to tell you about two different things. So we're going to call this segment," I'm Happy Freaks Exist". Here's the craziest content that I've consumed this weekend. Have crosstalk you heard the show... No. Yeah. No, definitely not. Have you seen this show called" Naked and Afraid"?
Speaker 1: I've heard of it, but I have not watched it. You're naked on a beach. Right?
Speaker 2: It's the craziest thing. Right?
Speaker 1: Or you're naked-
Speaker 2: No. It's worse than that. So what they do is they take two strangers and they drop them off in the jungle in South Africa or Asia. I don't even know where the exact locations are. It's all over the world. But remote locations, oftentimes places that's 110 degrees during the day and 50 degrees at night, so you're freezing. They take two strangers. They put them in this area. Okay? They give them nothing. Sometimes if the water's really bad, they'll give them just a pot. Just an empty pot and a machete. That's basically it. And they make the two strangers meet and work together to survive for 21 days. And they're completely butt naked. They're not wearing anything. They're entirely naked and they've got to spoon at night to stay warm. Otherwise, they're going to shiver-
Speaker 1: Wow.
Speaker 2: ...But it's not-
Speaker 1: Is it usually two dudes? Two women? Mixed? What are we doing?
Speaker 2: It could be... So usually a man and a woman, but then they throw curve balls in there. So they had this guy, I think he was from Australia and they played them out. He's this redneck hick guy from Australia. And then the woman is a transsexual and she comes on and they set it up. So they're like," How is this conservative guy going to feel about this?" And he was totally... And the whole show, it was like," Oh, it's okay. Everyone's unique." And he's totally kind. And it's like," Oh man, he's breaking the stereotypes." And they hug it out. And they're like," We'll protect one another. We're a team." And so that's one of many ways the show is amazing is they're doing this together. It's ridiculous. And the hardest thing I've ever seen... And I don't think they get paid a cent. You have to watch this show. It's ridiculous.
Speaker 1: And so they have to survive for how long?
Speaker 2: 21 days.
Speaker 1: 21 days. And so what are they doing? They're going and hunting or they're just eating-
Speaker 2: Usually they're like," We have to make shelter." They're like," We have to go figure out how to make a fire." Sometimes it's in a rainforest and it's raining and they're like," I don't know how we're going to stay warm. We're not going to eat." And so sometimes they won't eat for days, for 10 days. On one episode, a guy made a bow and arrow and shot a bird. And it was awesome. Another episode, a guy tried to go and wrestle a crocodile to bring back in to eat. Oftentimes I've noticed another trait I've noticed is usually the women are way tougher and way calmer, significantly. The men come out all aggressive like,"This is going to be awesome." And they're trying to cheer the woman on like, let's do this. And then they get worn out after seven days and they bail and the woman just stays by herself and does it. So usually, it seems that women are mentally stronger. It's amazing. It's a wild show. I cannot believe that people do this.
Speaker 1: Okay. That's amazing. What does that have to do with the... You put a tweet in here also next to it. That's completely unrelated-
Speaker 2: Okay.
Speaker 1: ...But I guess it's under the theme of," I'm glad that freaks exist".
Speaker 2: The second thing, there's this guy, what's his name? Is his name Felix?
Speaker 1: Felix.
Speaker 2: What's the URL of his website. Do you know? Is it Felix How Today?
Speaker 1: Howisfelix. today.
Speaker 2: So this freaking guy for eight years, he tracked hundreds of different parts of his life. So... And I have a list up. So he tracked the easy ones like weight, steps and diet, and then alcohol. But then he tracked his mood, his stress. He used rescue. me. Rescue Time, I think it's called, an app that tracks which programs he was using on his computer, how much time he spent on his cell phone, his mood, his energy-
Speaker 1: Wow.
Speaker 2: ...His sleep, how many texts he sent that day, how often he talked to friends, if he was more productive in the evening or the day, if he took any drugs, what city he was in, what the weather was, how hungry he felt. Did he feel lethargic? Did he feel stressed? What else did he... It was so much stuff. He had 30 or 40 or 50, 000 data points. And it's all done in an engineer way where it he could say like," Well, I was 46% more likely to say,'I felt sad' if I didn't see a friend in the trailing three days." There's-
Speaker 1: Wow.
Speaker 2: Can you read out some of the findings he had?
Speaker 1: Yeah. So for example, how does longer sleep duration... How does sleep affect my day? He's like," If I have,"... Let's see. So if he had more than eight and a half hours, okay? I think he makes less here, but he's 65% more likely to have cold symptoms, 60% more likely to have a headache. He uses social media 40% more when he's sleep deprived, 30% more likely to be a rainy day. That's interesting. Yeah. Crazy stuff. 20% less likely to hit the gym. Actually, no, longer sleep duration... I didn't read it wrong. He's saying," If I sleep more than eight and a half hours, all those things are true," which is crazy.
Speaker 2: Read another one. Read some of the other ones. It's pretty... It's pretty amazing what you found, but then-
Speaker 1: Air quality and various rooms. I'm not even going to read what goes beyond that, but just measuring the air quality is crazy. Wow. This is wild. I'm scrolling. I've been scrolling for the entire time you were talking and I'm halfway through this guy's findings. crosstalk This guy's a nut. Is he okay?
Speaker 2: He's at knight. This guy's a freak.
Speaker 1: The funny thing is he tracked everything and I'm like," Is this guy okay?" I don't think he's okay. I need an answer. Then he just started at the top. Is he okay? And actually it says," Felix feels all right," and" Updated one hour ago."
Speaker 2: And it says what city he's in. It's amazing.
Speaker 1: This first little table's nice. Weight, height, sleep. And then it goes," Last meditated 41 days ago, inbox 20 emails, personal to- do lists 179 tasks." Wow.
Speaker 2: It's pretty wild.
Speaker 1: "Sleeping heart rate 459 beats per minute."
Speaker 2: So if you scroll all the way to the bottom, he's got one sentence that summarizes this. And he says... Do a control... My computer's not working. But if you do a control F build or something like that, you might find it where he says, basically," Building this and having all this information, I'm happy I did it because it's just a fun way for me to nerd out, but it was not beneficial and it doesn't make sense for anyone else to do this."
Speaker 1: So you were saying... It says," The main conclusion is that it is not worth building your own solution and investing this much time." So that's on the" Building Your Own Solution"." I'm very happy that I built this project in the first place. It gave me much better awareness of everything going on in my life. I'm excited to have built this website to wrap up this project and showcase some outcome." So he's done this for eight years, you said?
Speaker 2: Yeah.
Speaker 1: Wow.
Speaker 2: Amazing. Right?
Speaker 1: Yeah. Truly amazing. How'd you find this guy?
Speaker 2: On Twitter.
Speaker 1: Howisfelix. today, if you want to go check it out. It's nice.
Speaker 2: It's amazing.
Speaker 1: It's actually pretty nice. I'm not going to lie.
Speaker 2: It's awesome. It's totally unnecessary and absolutely amazing.
Speaker 1: I would like to have this, if I just could do no work or touch a button once every five hours. I'm down to do that, but I don't want to remember to log all this stuff.
Speaker 2: His story... And so this guy's incredibly interesting. His story... I researched a lot of him because I thought he was amazing. He said he moved. Does it say where he is from? Is he from Vienna or somewhere like that?
Speaker 1: Yeah. Yeah.
Speaker 2: And he moved to San Francisco in 2015 to work at Twitter. And then after a year he was like," I don't really like having an apartment. I'm only going to live on an Airbnb in San Francisco." And then he was like," I'm just going to leave San Francisco." And so for the past, seven years, he's only... He doesn't own anything other than a suitcase, I think. And that's how he is been living.
Speaker 1: Good for him. I like it. I like the segment too," I'm Glad That Freaks Exist". Can I tell you about another freak?
Speaker 2: Yeah.
Speaker 1: All right. Elon Musk. This is not actually about Elon. This is about his wife. Have you ever stumbled down the rabbit hole that is Justine Musk on Quora?
Speaker 2: She talks a lot of crap. She airs out a lot of the... It sounds like Elon didn't treat her wonderfully and she lets the world know. She airs out their laundry.
Speaker 1: Well, I don't know. I don't know about all that. What did she do that aired out his laundry? I'm not sure that that's true.
Speaker 2: She said that he was driven and everything, but she also said... I don't want to exactly paraphrase that. I don't remember entirely, but I remember she gave a Ted talk and on Quora she's like," Yeah, living with him was horrible because he wasn't there. We were all second and third place to his work."
Speaker 1: Yeah. Yeah. But I don't-
Speaker 2: She says things that you would-
Speaker 1: That's not airing out their dirty laundry that's... That's common sense, almost. He's had three wives. I'm pretty sure something's not great about the experience. Otherwise, may have lasted for longer. As a leader, you're always on the lookout to arm yourself with knowledge, the books, the seminars, the podcast, to help you make the best decisions for you and your customers. Because when you know more, more good can grow. With HubSpot CRM platform, you can track, store, manage and report all the tasks and activities that make up your relationships with your customers. That gives you a bird's eye view over your customers' interactions and HubSpot empowers your decision making like never before. So you can grow your business, your customers, and give them all that you've got. Learn how you can grow better at hubspot. com. But dude, I find her Quora to be fascinating. She has...
Speaker 2: That's awesome.
Speaker 1: And it's not all just," Oh let me tell you about Elon Musk." She answers questions about a bunch of stuff and she's done it for-
Speaker 2: I think she's an author.
Speaker 1: ...I think seven years. Yeah. So she's an author. She's very smart.
Speaker 2: And a novelist.
Speaker 1: And so she answered some questions... I will give you a couple of the answers that she gave. So somebody said," How can I be as great as Bill Gates, Steve Jobs, Elon Musk, or Richard Branson?" And so where's her answer?
Speaker 2: Have you been watching the Johnny Depp trial?
Speaker 1: A little bit, dude. It's wild.
Speaker 2: So good. It's so good. It's so exciting.
Speaker 1: Why are people... Why is this so fascinating to people? There is... Okay. You want to know another freaks exist moment? Go to this Instagram account before I even go back to this Justine Musk thing. This is crazy. And this is also interesting. I wouldn't have guessed that this is a thing, but go to the Instagram account that's called... What is it called?" houseisrabbit" or something like that? It's called-
Speaker 2: What's it called?
Speaker 1: "Houseinhabit". So this person, Jessica Reed Krause, wow. What are the odds? Both of them, Felix Krause and Jessica Krause. Maybe they're married, these two freaks. So she lives in Southern California and she calls herself the queen of the carpool, the Hollywood philosopher, stereotypical Scorpio tendencies. And then she puts her Venmo on here to give you a quick sense of what we're dealing with. Okay so-
Speaker 2: Well, what's a Scorpio? I don't understand what that reference-
Speaker 1: Out of all LA things, it's like," Here's my favorite crystal. Here's my horoscope. Here's my Venmo. And here's my like casting tape." So, all right. So she basically covers trial... Hollywood gossip, but in the craziest amount of detail you'll ever see. So look at her follower account. She's got 850, 000 followers. That's an independent person. And she's been posting every day about the trial. If you go click her story, there's 50, maybe more-
Speaker 2: Oh my gosh.
Speaker 1: There's 80 story frames, right, to tap through. And she edits it like crazy. It's insane. So today's not a good one because there wasn't a trial thing. But if you click 10 in, she'll cut a little clip of Johnny walking in, and then there's music she overlays, and then there's a little thing. Then she cuts in this news clip from Fox, and then she adds on top of that. Then she transcribes a whole bunch of stuff and puts the transcript there. Then she does the background research. And so I know several people who are following the whole trial. They don't watch a single minute of the trial. They don't read the news. They just follow it through her story because it is so crazy in depth and somewhat addictive and entertaining. And when the first was inaudible, I was like," Okay, that's weird. Whatever, you got into something weird." Then I heard it again. And I was like," You also follow that random person?" And they're like," Yeah, it's great." And then I looked him up and she has 850,000 followers. And I was like," Holy shit. This is crazy that this is one of those niches that you wouldn't even really know exists," but of course it exists. And of course it's a big deal. It basically takes the tabloid, but it repackages it from a tabloid into any individual person's Instagram can become the juiciest tabloid in the world if you just put in the effort and she puts in mad effort.
Speaker 2: What she just covered... I was looking at her stories. There was a guy, a couple of days ago, he looked like he was dressed like he was about to go to be a waiter at a restaurant. And he couldn't be at the trial. So he was on Zoom and he was in his car and he was sitting there with this camera phone, and he starts vaping on the call and you see him take a hit of vape and exhale all this smoke while he's sitting in his car, waiting for the judge to ask a question. And then it's clear that he's got to go. So he starts driving out of the parking lot and vaping, while he is answering the calls. And he's like," All right. You guys good? Did I answer everything? All right. I got to go." He's vaping while driving away during this trial, but all right. What about Justine?
Speaker 1: Okay, so Justine Musk. Okay. So somebody asks," Will I become a billionaire if I'm determined to be one and I put in the necessary work?" Her first answer," No. One of the qualities of a self- made billionaire is their ability to ask the right question. That is not the right question. It's not to say it's a bad question, it just won't get you to the part of your mind that's working to help you and mulling things over while you're doing other things and sending up flares of insight. You're determined. So what? You haven't been racing naked through shark infested waters yet. Will you be determined when you wash up on some deserted island, disappointed, bloody, ragged, beaten, staring off into the horizon with no sign of rescue?" And so she goes through and she's like," The world doesn't," the final thing." The world doesn't throw a billion dollars at the person because they want it or because they work so hard, they feel they deserve it. The world does not care what you want or deserve. The world gives you an exchange for something it perceives to be of equal or greater value." And anyway, so she goes through and basically, the long story short was" No, a billionaire doesn't come on Quora and asks these types of questions," but it'll be... If you just go through and deep dive... Dive through... Just search her on Quora. And it's a fun 20 minute read, because I think you get little snapshots into somebody who knows Elon Musk really well and has been around somebody of that... The greatest entrepreneur and inventor of our lifetime. Somebody who knows them from a different angle, but then also somebody who's smart and objective. So they're not a fan boy, nor are they a hater. It's someone who I actually respect and believe their opinion on these things. Obviously everybody's got their bias, but I feel like with Elon Musk, normally it's a hundred percent fanboy or a hundred percent hater or just completely uninformed. And this is none of the above. This is something else. This is informed.
Speaker 2: Are there any other good ones?
Speaker 1: That she's written up? Yeah, there's a bunch that are just on. So I started with the Elon ones and then it'll be like," How should I break up with my girlfriend?" It's like," Let's see what she has to say about that." You just read her take on philosophy. I don't know. She's a fascinating character. The other one is... Grimes just did a podcast with Lex Fridman. I don't know if you saw that.
Speaker 2: I heard about it.
Speaker 1: So Elon's current... I don't know if they're married, girlfriend, something, baby mama. I think they've had two babies together, but they're not married or something like that. They're not together anymore. She did a podcast and you could definitely see how these people would get along. She even talks Elon in this slow, measured, weird, finality type of way of speaking. But she was talking about how to raise kids or they're like," What do you think about free speech on Twitter," or something like that, try to ask her. And she's like," I do not think I should have an opinion on this." And he's like-
Speaker 2: Oh my God.
Speaker 1: Which is like such an Elon thing to say, she's like," I feel I'm too close to the situation. I should not have an opinion on this. I shouldn't have an opinion on this."
Speaker 2: Oh my God.
Speaker 1: "It would not be productive to this future of humanity."
Speaker 2: Did she come off that weird?
Speaker 1: Kind of, yeah. I thought... I don't know. I knew nothing about her. So by just from afar, it's like," Oh, I think he married a musician," or something like that." Okay. She's probably some beautiful, happy, bubbly pop star." And it's like," No, it's not that at all. Okay. She's alternative. All right. I get it." But still, I don't know-
Speaker 2: Charismatic.
Speaker 1: Charismatic and into... Extrovert people person. And instead, she was like," Oh," they were like," How's it been? Tell me about... You just had a baby. What's motherhood been like for you?" Or whatever. And she's like," It reminds me of my favorite graphic novel. So I found graphic novel," and then she'd name some Japanese, graphic novel no one's ever... She's like," Have you read it?" And he's like," No." And then she's like," It's called,'I Have No Mouth, but I Must Scream." And that's-
Speaker 2: Oh my God.
Speaker 1: "And that's what having this baby feels like, because they're helpless. Right? They can't even control their muscles. They can't say what they want. They can't express what they need, but they need something and they're trying to scream, but it's as if they have no mouth," I was like,"Whoa, pretty dark take on like motherhood." But I don't know. Also, interesting and insightful at the same time, but yeah. That's my contribution to the" I'm Happy That Freaks Exist" because yeah, I'm happy that there's people that are so different and so interesting. And we will live life in a way that's interesting, but uncomfortable and I get to be comfortable and just watch them do interesting things. You know that-
Speaker 2: Dude, I love it.
Speaker 1: ...That Teddy Roosevelt quote that every entrepreneur loves to put on fucking Instagram?
Speaker 2: The man in the arena or something?
Speaker 1: Exactly." It is not the critic who counts. It's the man in the arena who's bloody and beaten," and whatever. You know what? It's also tight to not be bloody and beaten. It's tight to be just a casual fan in the arena, eating popcorn, watching other people get beaten up and then going back to your daily life.
Speaker 2: Yeah.
Speaker 1: That's actually a pretty tight position that most people should go into and not try to be the gladiator dying in the arena or the critic hater. You don't need to be either one.
Speaker 2: Dude, do you realize that to some people... I think you and I are that entertainment, where I'll have some people reach out to me and I think it happens to you. It's like," Oh, you should do blank." You really just want me to dance for you.
Speaker 1: Yeah.
Speaker 2: That's really what... Yeah. Just tell me to dance. That would be a lot easier. That'll only take a few minutes and you want me to dedicate three years of my life to starting blank?
Speaker 1: Yeah." You guys should talk about this." Oh, you want me to go get a PhD in something I don't know about for your benefit? Okay, cool. That's not how the podcast works, but here's how the podcast works. I'm weird and don't realize it. Then I come talk to Sam. He's weird and doesn't realize it. Then we kind of point out," Oh, that's weird about each other." Then we go away and you guys think we're both weird.
Speaker 2: Yeah. I mean, we are that to some people, where they just want us to dance. But dude, that's why I love the YouTubers. There's this guy I've been following. I think it's called" Whistling Diesel". There's all these YouTubers where they get-
Speaker 1: What does that mean?
Speaker 2: I think it's" Whistling Diesel". So he has all this acreage out in Indiana I think. And he just builds cool trucks and cars and just wrecks them basically. He'll build... Remember as a kid, I think it was called a Power Wheel. It's the little toy trucks for kids where you sit in it. He'll take one of those. It's not really one of those, but he builds a version of that that has a massive gas engine in it. It goes 120 miles an hour, but it looks like a Power Wheel. So doing things that you think you would want to do in the country, or when you're out in the land and just breaking shit and blowing stuff up, doing all that. But what's crazy is these guys do it and then they start making money from it. And they're like," All right, now we have more money to spend on-"
Speaker 1: Blow more stuff up, bigger stuff-
Speaker 2: Blow stuff up and to build stuff or there's all these guys on YouTube who will get a 50 caliber rifle. So this gun that's huge and scary. And they're like," You think it can shoot through that car? Let's just try it. Let's even go straight through the car," or" What would happen if we just shot this at a huge block of metal? How deep will it go?" All these stupid stuff that you would only do either when you're high or you would just dream of, but you're afraid of losing all this money. They do it and I get to live through them. And I love that.
Speaker 1: Wow. That's cool. Actually, kind of a related note. So MrBeast basically does this, but he's-
Speaker 2: Exactly.
Speaker 1: ...And he's almost a hundred million subscribers on YouTube. So did you see this thing that was going on last night? I doubt you did because-
Speaker 2: Mm-mm( negative).
Speaker 1: You said you're gen Y, this is gen Z, shit. But basically there was a celebrity poker game last night with basically... There was this poker game last night that had, I don't know how many, 50, 000 or more people watching it live streamed on Twitch and YouTube. And it had MrBeast, who's the number one YouTuber or whatever, one of the biggest YouTubers. Ninja, who was the biggest streamer for a long period of time. xQc, who's one of the biggest Twitch streamers also. So there's basically four or five huge content creators. Then it was Phil Hellmuth, who's this famous pro poker player that's on TV all the time. Tom Dwan, who's one of the greatest poker players ever. So it's a couple of pros and a couple of content creators. And they came in and it was a$50, 000 buy- in game, but they could rebuy. And so it was called"A Million Dollar Game". And basically this was being live streamed last night and none of them were playing seriously, because A, they're all rich and B, they were trying to make for good content. And so they played this game. It was a very entertaining game. It was probably one of the most entertaining... I don't know, online or TV poker games that I've seen in a long time. And I just thought it was a great idea-
Speaker 2: That's a pretty short list, I would imagine, though.
Speaker 1: No I've been watching for a long time. So I actually care about poker and have watched a bunch of" World Series of Poker" or-
Speaker 2: So what happened?
Speaker 1: So basically, shout out to our girl, Alexandra Botez. Do you know her?
Speaker 2: No.
Speaker 1: She's the chess girl. Okay. I did a podcast-
Speaker 2: Oh yeah. We've talked her.
Speaker 1: I did a podcast. Yeah. So she's a streamer contact creator, who's her and her sister. I don't think they're twins, but I think they're sisters. I don't know-
Speaker 2: Yeah.
Speaker 1: ...If they're grand master or they're master players or whatever, but they're great at chess, but also great at content. So they have a big following or whatever. And so she just cleaned up in this game and she's not a great poker player. They were all playing very loose and she won a half a million dollar pot with Ace nine. That's a lucky hand or whatever. And the pros were sitting there waiting to play good cards or just playing smart. Whereas MrBeast was just playing any hand he could get into and then he's like," I just want one clip to go viral. That's what I'm here of, is for one clip to go viral." Because in poker you could do this thing where once both people go all in, you could say," All right." Normally there's only one card left and they're like," One of us will win. One of us will lose," but you could do something called running it twice, which smoothes out the variability. It's like running multiple times in a simulation so you'll get more possible outcomes. So you can run it once, run it twice, run it three times, run it four times and he's like," No, we're going to run it once." He's like," We need this clip to go viral. It needs to be the highest stakes with the biggest heartbreak and the easiest to understand." And you could see the poker pro pros were like," Oh, okay. I guess that makes, makes sense." To me it was so funny just to see these guys playing with totally different agendas and styles. And also they were mic'd up the whole time and there was no edits because it was live. And so you could just hear them bullshitting about whatever to each other and people from different worlds. So the guy was like," So how often do you play?" He's like," Oh I don't play. This is the first day off I've taken in four years." And he's like," What do you mean? How often do you stream?" He goes," I show him every day for 10 hours a day." He's like," What?" And he's like," Yeah." And he's like," This one of the rare-"
Speaker 2: Who?
Speaker 1: This guy, xQc. And they were like," How long you been doing that for?" He's like," Seven years."
Speaker 2: I don't understand.
Speaker 1: And the poker player looked at the streamer like," You degenerate," which is hilarious because the poker player is normally the biggest degenerate who sits at a table playing this stupid card game for five hours straight losing money.
Speaker 2: Is that real? Will someone really stream for seven years, every single day for 10 hours?
Speaker 1: Yeah. Yeah. Yeah.
Speaker 2: That happens.
Speaker 1: Not 10. Usually it's not those exact numbers, but people have streamed every day for 10 years and they'll stream five hour streams or something like that as their normal stream and some guys do 10 hour streams and then they'll usually take one day off a week. Maybe, I don't know xQc specifics, but yeah, he's a nut.
Speaker 2: And when he's streaming, what's he doing?
Speaker 1: He's playing video games.
Speaker 2: Any game?
Speaker 1: So, yeah, he was big on Overwatch, but then Overwatch stopped getting popular, but he got more popular because his personality's pretty big. He gets wild on the stream. And so now he'll do whatever. He'll play" Virtual Farm Simulator", he'll play a shooting game. He'll play whatever the game is. He calls himself a variety streamer, which is basically, at that point, they've stopped coming for the game and they're coming for you. And so-
Speaker 2: Is he funny?
Speaker 1: Yeah.
Speaker 2: What's great about him?
Speaker 1: He's funny and he gets enraged pretty quickly, which is a big thing on Twitch is, you got to show emotions. So you see in basketball or golf is the ultimate example of this. And this is where I think traditional sports can learn a lot from online content because traditional sports, they teach you... If you ever watch a basketball press conference, they're almost boring in the world. It's like," Yeah, we're just going to take it one game at a time. They're a great team. Have respect to them. We just got to keep putting one foot in front of the other." It's like," Oh great," super boring. Whereas you and I love UFC because the one guy would be like," He ain't shit. I'm going to kick his team, his ass, and his whole team's ass." They talk shit to each other. So that adds a level of drama and excitement. Streaming is like that but 24/7, where they're just constantly talking shit to their teammates, about themselves, about the game, about the characters, about the strategy, about whatever. So they show a ton of emotion. So if he loses, he'll throw the mouse. He'll break the keyboard. He'll spit and scream and he'll get angry.
Speaker 2: How does he have enough energy to do that every single day?
Speaker 1: Just what he does, man. That's-
Speaker 2: And he's sitting at a chair for 10 hours a day?
Speaker 1: No different. Yeah. Yeah. He's sitting in a chair.
Speaker 2: You may not like this, but it is peak physical performance.
Speaker 1: Exactly. Somebody said this, they go... Dude, this hilarious line during the thing. So she won the... Alexandra won the$ 500,000 pot and then she won another pot. She was up 600 grand. She came in with 50K and she had a$650, 000 chip stack. And she would have so many chips. She couldn't even stack them in time. The next hand needed to be dealt. But her giant chip stack was blocking half the table. And she's like," I need help stacking the chips." And they were like," Fuck you. We're not going to help you stack your chips you just took from us." And the pit boss comes over, they're helping. And then MrBeast goes," She's single handedly going to close the wage gap." I thought it was so funny.
Speaker 2: They're just trolls.
Speaker 1: Yeah. They're just trolls and it's just amazing. It was amazing. And I just thought that was a great idea by the way. A high stakes poker game amongst personalities in any niche, I actually think that's a good marketing idea.
Speaker 2: This one streamer who we're talking about, what's his name?
Speaker 1: xQc in this case.
Speaker 2: How much money does he make?
Speaker 1: He probably makes between, I want to say three to 10 million dollars a year.
Speaker 2: No way. Really?
Speaker 1: Yeah. Probably five to 10 is a easy estimate. 10 is not even the upper bound. These guys can make much more than that. Maybe up to 20, 25 million if they are maxing out their stuff. But they don't always want to do that. Because I used to negotiate with these guys. So even before Twitch, when I was just trying to get them to promote our products and it's like,"All right, I want to talk to the streamer." It's like," No, you don't get to talk to the streamer. You talk to the manager." Okay. Fair. That's fine. They're stars. I get it."All right. Who's the manager? Is it CAA or WME?" and for 95% of them, it's-
Speaker 2: Oh, it was his little brother Ray Ray.
Speaker 1: Yes. I know it was his girlfriend or... Exactly it's Ray Ray or like," Hey Jenny. So how long you guys been working together?" It's like," Well, we've moved in together when we were 16 and then he didn't do anything for five years, just played video games all the time. And now he's rich. And so I quit my job to check his email." Because they'll be like," Yeah, we do brand deals." I'm like," Cool. So do you have a deck you guys can share about his stats?" They're like," No, you could just go on and see how many people watch them. It's a lot." And then you have this deal with Red Bull of Logitech, surely you have a brand deck. When you pitch them, we don't to pitch anybody. And as I got to know people, they just get inbound into their email and then they ignore 95% of it, even though it's people literally throwing them... People can get paid... The small, even less high profile... Ninja has a different tier, right? Ninja does have a proper manager. And actually, his girlfriend I think, is his manager now or his wife. But he had a proper agency behind him and they pitched Red Bull and all this stuff. But most streamers, somebody will approach and be like," Hey, I'll pay you$ 2, 000 an hour to play my game today." And they're like," Nah, that game looks boring. I'm not going to do it." Right? Because they don't want to lose their audience or piss off their audience too much or be seen as selling out. And so they turn down so many opportunities that they could have because they don't want to be seen as a sellout nor do they want to bother with anything. It's like," Dude, by the time I'm done streaming for 10 hours," imagine doing this podcast 10 hours a day or eight hours a day. You have zero energy left to do anything else, and so you don't want to even think about it.
Speaker 2: And do a lot of them have any expenses? Are they just paying taxes and rent and they're just stacking cash?
Speaker 1: Yeah. That's exactly it.
Speaker 2: Some of these streamers, I mean, they could be worth 30 or 40 million dollars, liquid.
Speaker 1: Yeah.
Speaker 2: That's crazy. Isn't it?
Speaker 1: Yeah. Ninja got paid... I can't say the number, but stupid money to go stream on Mixer, a competitor to Twitch at the time-
Speaker 2: I think it got leaked. I think the number got leaked because something happened.
Speaker 1: Yeah, maybe. I'm not sure.
Speaker 2: I think Twitch got hacked and all... The spreadsheet got out. You know what I'm talking about?
Speaker 1: Well, that's pretty visible anyways. That's just what they earn directly. So basically the fans subscribe$ 5 a month or$ 6 a month or whatever, to the channel in order to show their support and get special emojis that they get to use. And sometimes the streamer can turn it on where subscriber only chat. But for the most part, they get donations that most people can't see how much donations they get. Then they get subscribers directly. That's a monthly recurring subscription. Then there's brand deals and sponsors that didn't show up in the Twitch thing. Cause that goes direct and they just pay the streamer directly. It's not part of Twitch. And so there's other... And then games come to them and pay them," Hey, we're doing a brand launch. We want all 10 of the big streamers, all playing" Valorant" today." And they'll drop$ 5 million on that campaign because they know that if they do that, they become the" it" game. And millions of people will get to see their favorite streamer playing the game and saying how awesome it is or whatever, showing it off. And so it's worth it to them because they're going to make it way more than that.
Speaker 2: Have you seen intro. com? Have you ever been to intro. com?
Speaker 1: Yeah. I looked at investing in it, but I decided not to.
Speaker 2: So I talked to the guy who started it. I went to a car racing class and a friend of a friend brought him-
Speaker 1: He's a cool guy.
Speaker 2: And I got to hang out with him. He's a cool guy. And he was like," Hey, just sign up for intro. com. and basically what you do is you just put that you're available certain hours a week and someone will pay you$2, 000 an hour in 15 minute increments to talk to you." And I was like," I don't know, man. I feel sleazy doing that. And he was like," Well just try it." And I was like," Okay, well you seem nice," whatever. I'll do it just to geek out and try this new product. And I signed up for it and I've been getting bookings like crazy. And between... I'm at the phase now a little bit where it's coming up on this July will be a year and a half since the acquisition. It's like," All right."
Speaker 1: Who's counting?
Speaker 2: Yeah.
Speaker 1: "Hey, Sam, how many years you've been married?"" I have no idea."" How many years you've been at HubSpot?""Year and a half. 16 months."" 16.5 Months."
Speaker 2: Yeah. It's like," Well which time zone are we thinking here? Because I can tell you." So it's coming up to that time and I'm like," All right. Do I start a new company? What am I going to do? What should I be doing?" And I signed up to Intro and we're doing this and I got that little copy of that thing. And I got this Airbnb and I'm like," Well, besides the fact that I could live off interest, off my nut." I'm like," That's kind of cool. There's all this income coming in." There's so much. And I'm not trying to do this brag shit, but I'm saying for a creator that has a mildly big audience, there are so many ways to make money. It's pretty astounding. And we're not even that... I mean, we're just semi- popular in a relatively small niche.
Speaker 1: Yeah.
Speaker 2: So let alone, if you're these Twitch guys and you're actually really popular, but it's pretty astounding how many revenue streams are available to us just because of all these crater type tool things.
Speaker 1: Totally. I saw some guy tweeted today, he goes," Bro," at Elon Musk," Give me my blue check back," and had 80, 000 likes. I was like,"Who is this guy?" He's a soccer player at Man City or something like that. And he's got millions of followers. I was like," Wow." There's so many levels of fame. That guy's not famous at all compared to Justin Bieber or whatever. And Justin Bieber is not famous compared to whoever. But if you go 20 runs down the ladder, we're moderately known in a tiny niche. And then I sent you that link of those guys who discuss... They're bodybuilders or something like that. Or they're discussing working out or something like that. They had a sick podcasting-
Speaker 2: Wait, wait-
Speaker 1: ...Setup.
Speaker 2: Oh yeah. I was on their podcast. They're awesome.
Speaker 1: What? You were?
Speaker 2: Yeah. Yeah. Yeah. I was on their podcast a couple years ago." The mindbody".
Speaker 1: Wow.
Speaker 2: Is it" mindbodypump" or just" mindbody"?
Speaker 1: Dude, that's the ultimate resume for your fitness influencer career.
Speaker 2: I did it-
Speaker 1: To YouTube. Yeah. I think that video had, I don't know, I want to say 80, 000 views or 150,000 views, something like that. Which just not... You hear bigger numbers, but that's big. We get less than that at our YouTube. And I feel like we're big. Now they're big and they're in just another niche, but their niche lets them do a lot more because more broad appeal. There's a bunch of dudes out there who want to be more muscular. People want to lose weight. And so they can flip on one white labeled supplement or course or whatever the heck they want. And that type of following can print... I don't know, again, five to 10 million a year-
Speaker 2: For sure.
Speaker 1: ...Profitably without the stress of being an entrepreneur, trying to invent a new product and go to a new niche.
Speaker 2: One of the guys-
Speaker 1: And then it also has a bunch of downsides, right? The guy's streaming 10 hours a day for seven years straight. The biggest problem with content is you're usually on a treadmill. And you feel like you can't get off. Twitch streamers have this all the time where they feel burnt out because they feel if they stop, they'll lose everything. And it's true. If they stop, they actually do lose quite a bit of sway with not only their subscribers, but the algorithm and things like that. So I think that's the downside of these models.
Speaker 2: You have to build a business that's beyond that. So those guys, the... What's it called? I listened to it all the time. I'm totally blanking..." Mindbodypump", is that what it's... With Sal and Adam? They're based out of Sacramento. So they just bought a bunch of Airbnb... Or they bought a bunch of properties and they're turning them into fitness Airbnbs. And so that's a good example it will extend beyond them, but-
Speaker 1: Yeah.
Speaker 2: Yeah. I mean what do you do? Have there been any examples? You know who Jenna Marbles is?
Speaker 1: Yeah.
Speaker 2: So she got popular in my mind when she was on" Barstool", and then she bailed and went to YouTube and became one of the biggest YouTubers of all time. I'm pretty sure that she got her cash and got her money. And I don't even think she posts anymore. Even though she has many, many... Tens of millions of subscribers. How many... My internet's slow so I can't even pull that up. How many subscribers does she have?
Speaker 1: She's got a ton on YouTube. I think she got-
Speaker 2: I think she... 50 or 60 million.
Speaker 1: She was one of the first people to get popular. I feel like she got popular... I want to even say before YouTube. She got 19 million subscribers. She's been on for 10 years.
Speaker 2: When was the last video?
Speaker 1: I have no idea.
Speaker 2: Is she still posting regularly?
Speaker 1: No. I don't think she posts regularly, but she has a brand of dog toys called" Kermie and Worm and Mr. Marbles".
Speaker 2: So she was one of... She she's had 20... You said she has 20 million or 18 million? She's had that forever and I'm pretty sure she's just made her money and bailed and just left.
Speaker 1: Yeah. Her last video was one year ago.
Speaker 2: It was Casey Neistat did that too. Right? He was vlogging every day and then he got paid and he just says," I'm out."
Speaker 1: Yeah. It's the way to go. I think if you're on that intense of a treadmill, it's pretty tough if you can't get you out of it. By the way, there's a guy who tweeted at us. I think he listens to a podcast. I'm going to find his exact details later because it's hard to... Because Twitter DM search is impossible, but basically there's a guy who's just buying up YouTube channels that are non- face YouTube channels such as... They're branded as something else. So there's no Jenna Marbles, there's no personality to it. And he buys these up for... He's just looking at their YouTube. He is looking at their YouTube revenues or whatever. And he's like," Cool, I'll make you this offer so I can buy this thing out for this much," or whatever. And it's interesting. I hadn't really heard of somebody rolling up YouTube channels like that, but I think that's a pretty cool niche.
Speaker 2: I think that would be a good idea. I think if you did it with a face, it'd be a horrible idea because I imagine that if you could make a list of people who you'd like to have work for you, a YouTuber would be incredibly low on that list.
Speaker 1: Well, yeah, I mean-
Speaker 2: Right?
Speaker 1: It's hard to buy them out. Right? Because they no longer have the motivation to create content and then you're stuck. Because you can't just be like," Hey, it's me now. I'm here."
Speaker 2: Yeah. crosstalk.
Speaker 1: Me and a Louis Vuitton," I'm here."
Speaker 2: All right. What else do we want to do?
Speaker 1: Let's do one other random one. Dude, so have you ever filed for a trademark yourself?
Speaker 2: It's a pain in the butt. Isn't it? I think I had a lawyer do it.
Speaker 1: Yeah.
Speaker 2: But I went through... I tried originally bootstrapping it and just doing it on my own. I didn't know how to do it.
Speaker 1: So I get this letter. So this letter comes in the mai.l six months after we file it's from this company called, I don't know if you see this, WTP. I'm like," Oh, maybe-"
Speaker 2: It sounds legit.
Speaker 1: "It's about our," yeah, sounds legit. And it says at the top," Trademark Publications," and it has got our company name, our address and it says," Reference number, blah, blah, blah, application date, blah, blah, blah classes, blah, blah, blah." And then it has a giant thing of our trademark. And it says," Here's your fee for$1, 420. Please pay the amount on acceptance within 10 days by check. Don't forget to quote your reference number. Make it payable to-"
Speaker 2: That is a scam.
Speaker 1: WTP. I'm like," Oh cool. But I thought I... Pretty sure I already paid for the trademark so who's this? What's this for?" And then here's what it says in the... Look at this five print here in the bottom.
Speaker 2: Yeah.
Speaker 1: In the bottom box here. So you see this size three print? So here's what this says," Dear madam or sir-" Oh, now you're sounding like my uncle in India writing an email to me.
Speaker 2: Dude. Anytime I get a," Dear, sir," I know it's not good.
Speaker 1: Yeah.
Speaker 2: A" Dear sir" and" I ain't buying".
Speaker 1: "Dear sucker". Right. So it says," The publication of your public registration of your trademark is the basis of our offer." What does that mean? All they're going to do is just publicize that we have made a trademark. That's what they're charging me$ 1, 400 for. Do they work for the trademark office? No. It says... So here's what it says," This is an offer for free entry into our database www. wtp- register. com. This is not an invoice. You are not required to pay the above amount unless you accept this offer." All of the other details are in our general terms and conditions, right? What a scam. And all they do is they just monitor every trademark filing, which is-
Speaker 2: Yeah.
Speaker 1: ...Got to be I don't know, whatever, tens of thousands a year. And then they just send this letter out and they're just fishing for a sucker. They're fishing for-
Speaker 2: It's just-
Speaker 1: ...One sir out there.
Speaker 2: The one, sir. Yeah, sir, short for sucker. They're just looking for... Have you seen the car warranty or home warranty shit?
Speaker 1: No. Is it the same?
Speaker 2: It's the same thing. Have you ever met anyone who runs one of these scams?
Speaker 1: No. If I did, I'd give a strong talking to.
Speaker 2: It would be really fun to... Have you seen on" The Office", Michael Scott has to ask a question, but he can't sound mean. And instead of saying," How do you sleep at night?" He just says," How do you sleep at night?" That's when the bosses are around, but Toby's leaving and then he's got to change his question to like," Where do you get off?"" Who do you think you are?" That's the type of questions I want to ask these people. How do you go to bed at night knowing that you're just-
Speaker 1: That's the question to you, WTP. How do you sleep at night?
Speaker 2: Yeah.
Speaker 1: That's what we want to know." Here at my house-"
Speaker 2: How do you sleep at night?
Speaker 1: That's amazing. All right. We can wrap it up there. I had a bunch of ideas. We didn't talk about any of them, but that's okay. We could do it on the next pod.
Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about how easy it is for content creators to make millions, the women of Elon Musk, trademark scams, and more.