Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t.  Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Consistency experiment: https://bit.ly/3sABZTU Input bias experiment: https://bit.ly/3sEPFgC Framing experiment: https://bit.ly/3TMKgA2 Information gap experiment: https://bit.ly/3DiGasA Authority bias experiment: https://bit.ly/3sF0G1A Nancy’s book: https://amzn.to/3DZTl23 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take my marketing course: https://science-of-marketing.teachable.com/