#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments

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This is a podcast episode titled, #515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments. The summary for this episode is: <h2><span style="font-weight: 400;">How we got scrappy, rallied together, and did something we’ve never done before in the history of my business</span></h2> <p><span style="font-weight: 400;">If you’ve ever been through a</span> <strong>digital course launch</strong><span style= "font-weight: 400;">, you know that it’s usually an ‘all hands on deck’ sort of situation. </span></p> <p><span style="font-weight: 400;">Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20,</span> <strong>everybody is in the trenches</strong> <span style="font-weight: 400;">with you. </span></p> <p><span style="font-weight: 400;">I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly</span><strong>, there’s always a few things that don’t go according to plan. </strong></p> <p><span style="font-weight: 400;">But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what</span> <strong>create the magic.</strong></p> <p><span style="font-weight: 400;">Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible</span> <strong>energy and camaraderie</strong> <span style="font-weight: 400;">that’s created amongst the team. </span></p> <p><span style="font-weight: 400;">In this episode, my Director of Customer Experience, Josh, joins me for a</span> <strong>behind-the-scenes recap</strong> <span style= "font-weight: 400;">of our September 2022 Digital Course Academy launch -- our largest launch of the year.</span></p> <p><span style="font-weight: 400;">You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.</span></p> <p>Here’s a glance at this episode...</p> <ul> <li><span style="font-weight: 400;">[03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.</span></li> <li><span style="font-weight: 400;">[05:32] The customer experience department also fielded over 600 concierge phone calls. </span></li> <li><span style="font-weight: 400;">[09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ </span></li> <li><span style="font-weight: 400;">[12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.</span></li> <li><span style="font-weight: 400;">[14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.</span></li> <li><span style="font-weight: 400;">[18:57] When you need to close a gap, I recommend that you DSD, or do something different. </span></li> <li><span style="font-weight: 400;">[22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.</span></li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> <p>"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!</p> <p>Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a></p>

DESCRIPTION

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business

If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. 

Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. 

I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. 

But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic.

Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. 

In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year.

You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between.

Here’s a glance at this episode...

  • [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.
  • [05:32] The customer experience department also fielded over 600 concierge phone calls. 
  • [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ 
  • [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.
  • [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.
  • [18:57] When you need to close a gap, I recommend that you DSD, or do something different. 
  • [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.
Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!