#539: 5 Strategic Launch Pivots That Boosted My Course Enrollments

This is a podcast episode titled, #539: 5 Strategic Launch Pivots That Boosted My Course Enrollments. The summary for this episode is: <h2><span style="font-weight: 400;">Online marketing strategies you can use for a wildly successful course launch</span></h2> <p><span style="font-weight: 400;">Warning: This episode is</span> <strong><em>juicy. </em></strong></p> <p><span style="font-weight: 400;">And when I say</span> <em><span style="font-weight: 400;">juicy</span></em><span style= "font-weight: 400;">, I mean jam-packed with</span> <strong>online marketing strategies</strong> <span style="font-weight: 400;">that you can use to</span> <strong>boost enrollments for your digital course</strong> <span style="font-weight: 400;">in a really big way. </span></p> <p><span style="font-weight: 400;">In fact, these are the exact strategies that I used for my most recent</span> <strong>Digital Course Academy</strong> <span style="font-weight: 400;">launch, and let me tell you, they are *fire.*</span></p> <p><span style="font-weight: 400;">If you’ve been with me for a while, you know that our</span> <em><span style= "font-weight: 400;">previous</span></em> <span style= "font-weight: 400;">DCA launch left us a little underwhelmed, so for this most recent one, we decided to</span> <strong>shake things up</strong> <span style="font-weight: 400;">a little bit. </span></p> <p><span style="font-weight: 400;">We made tweaks to our</span> <strong>marketing, community, and customer support strategies</strong><span style="font-weight: 400;">, and holy smokes, I’m so glad that we did.</span></p> <p><span style="font-weight: 400;">In this episode, you’re going to get all the</span> <strong>strategic details</strong> <span style= "font-weight: 400;">on the pivots we made  – down to the why, the how, and the results. </span></p> <p><span style="font-weight: 400;">You’ll also learn how you can apply the</span> <strong>lessons we learned</strong> <span style= "font-weight: 400;">to your own business, whether you’ve had zero</span> <strong>course launches</strong><span style= "font-weight: 400;">, or a handful of them. </span></p> <p><span style="font-weight: 400;">What you’re about to hear will help you to plan a</span> <strong>wildly successful launch</strong><span style="font-weight: 400;">, or majorly enhance the one you already have planned – Scout’s honor!</span></p> <p><span style="font-weight: 400;">P.S. You’re definitely going to want to</span> <strong>take notes</strong> <span style= "font-weight: 400;">on this one. So open up that Google Doc and get ready to type your heart out! </span></p> <p>Here’s a glance at this episode...</p> <ul> <li><span style="font-weight: 400;">[03:00] I'm revealing a few strategies that we made in my September Digital Course Academy launch that made all the difference. </span></li> <li><span style="font-weight: 400;">[05:41] We moved the pre-launch runway quiz to the top of the funnel. We also moved away from scheduled Facebook Live videos.</span></li> <li><span style="font-weight: 400;">[06:07] Some of our best ad costs are from quiz leads.Putting the quiz at the top of the funnel allowed us to fill up our list with great leads.</span></li> <li><span style="font-weight: 400;">[11:10] I offered three different surprise Lives hosted on Zoom. Each one had a different call to action at the end. </span></li> <li><span style="font-weight: 400;">[19:32] Sometimes I try marketing strategies that make me feel a little anxious. I'm willing to get feedback and then evaluate how I feel about certain strategies.</span></li> <li><span style="font-weight: 400;">[23:03] We made three big changes to our Facebook community. </span></li> <li><span style="font-weight: 400;">[31:16] We were able to completely pivot our customer experience on the fly. That’s why I always say leave room for magic.</span></li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> <p>"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!</p> <p>Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a></p>