#518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy

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This is a podcast episode titled, #518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy. The summary for this episode is: <h2><strong><a href="https://www.amyporterfield.com/518" target= "_blank" rel="noopener"><span style="font-size: 14pt;">>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You <<</span></a></strong></h2> <h2><span style="font-weight: 400;">Everything you need to know about course offered bonuses</span></h2> <p><span style="font-weight: 400;">When I was a kid, every once in a while my mom would let my sister and I buy a</span> <strong>sugary cereal</strong><span style="font-weight: 400;">. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on!</span></p> <p><span style="font-weight: 400;">It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a</span> <strong>really cool prize at the bottom</strong> <span style= "font-weight: 400;">of the box. </span></p> <p><span style="font-weight: 400;">The whole way home from the grocery store, all my sister and I could talk about was</span> <strong>what the prize was going to be</strong><span style= "font-weight: 400;">, and all the important details about how it would go down the next morning when we opened the box.</span></p> <p><span style="font-weight: 400;">This little “bonus” in the bottom of the cereal box</span> <strong>got us so excited to eat breakfast</strong> <span style="font-weight: 400;">the next morning that we could hardly wait for it!</span></p> <p><span style="font-weight: 400;">And when I think back on this memory as an adult, I’ve realized that this is actually how I look at</span> <strong>course offered bonuses</strong> <span style= "font-weight: 400;">-- and how they not only create urgency around buying your product, but provide a ton of value to your audience. </span></p> <p><span style="font-weight: 400;">In fact, with every course bonus that I create, it’s my goal for my students to</span> <strong>anticipate just how good it’s going to be,</strong> <span style="font-weight: 400;">and cannot wait to get their hands on it. </span></p> <p><span style="font-weight: 400;">And that, my friend, is what this episode is all about. In it, you’ll learn:</span></p> <ul> <li><span style="font-weight: 400;">How many bonuses you should include with your offer</span></li> <li><span style="font-weight: 400;">What content you can should use for your bonus package</span></li> <li><span style="font-weight: 400;">What to include in your bonus that will make it extremely enticing</span></li> <li><span style="font-weight: 400;">The different types of bonuses and how you can include them in your offer</span></li> <li><span style="font-weight: 400;">How to put a value on your bonus</span></li> </ul> <p><span style="font-weight: 400;">Plus, to help inspire you when you start creating your own bonuses, I’ve created a</span> <strong>free resource</strong> <span style="font-weight: 400;">that includes 5 amazing bonuses from my students. </span></p> <p><span style="font-weight: 400;">This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes.</span></p> <h5>Rate, Review, & Follow on Apple Podcasts</h5> <p>"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!</p> <p>Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a></p>

DESCRIPTION

>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You <<

Everything you need to know about course offered bonuses

When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on!

It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box. 

The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box.

This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it!

And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience. 

In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it. 

And that, my friend, is what this episode is all about. In it, you’ll learn:

  • How many bonuses you should include with your offer
  • What content you can should use for your bonus package
  • What to include in your bonus that will make it extremely enticing
  • The different types of bonuses and how you can include them in your offer
  • How to put a value on your bonus

Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students. 

This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!