Your B2B Buyer's Journey: A Comprehensive Guide For Sellers | Salesman Podcast

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This is a podcast episode titled, Your B2B Buyer's Journey: A Comprehensive Guide For Sellers | Salesman Podcast. The summary for this episode is: Times have changed for B2B salespeople. Not too long ago, buyers used to do light research on a solution before reaching out to a sales rep for more detailed information. These interactions helped educate buyers about the product. But they also gave salespeople all the power when it came to controlling the buyer’s journey. These […]

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Times have changed for B2B salespeople. Not too long ago, buyers used to do light research on a solution before reaching out to a sales rep for more detailed information. These interactions helped educate buyers about the product. But they also gave salespeople all the power when it came to controlling the buyer’s journey. These […]