Value Proposition Design Framework: Find Your Ideal Buyer | Salesman Podcast

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This is a podcast episode titled, Value Proposition Design Framework: Find Your Ideal Buyer | Salesman Podcast. The summary for this episode is: The value proposition is a foundational component for any successful sales department. It tells salespeople like you which demographics to target. It clues you into your buyer’s biggest hopes and fears. And it guides your strategy for closing deals and earning that oh-so-sweet “yes.” But what happens if your value proposition is wrong? What if the […]

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The value proposition is a foundational component for any successful sales department. It tells salespeople like you which demographics to target. It clues you into your buyer’s biggest hopes and fears. And it guides your strategy for closing deals and earning that oh-so-sweet “yes.” But what happens if your value proposition is wrong? What if the […]