Ask Steph: Should I scale my existing offers or create something brand new?

Media Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, Ask Steph: Should I scale my existing offers or create something brand new?. The summary for this episode is: Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...<br /><br />- How scaling one product can minimise the risk and allow more time for focussing on the next thing.<br />- The challenges that present themselves whilst scaling up.<br />- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.<br />- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer<br /><br />Have a question you’d like me to answer on the show? Write in with your question at <a href="https://stephtaylor.co/asksteph" rel="noopener">https://stephtaylor.co/asksteph</a><br /><br />SHOW LINKS:<br />- Sign up for my live workshop - Offer Less, Sell More: <a href="https://stephtaylor.co/offers" rel="noopener">https://stephtaylor.co/offers</a><br />- Get a copy of my book, 99 Launch Lessons: <a href="https://stephtaylor.co/book" rel="noopener">https://stephtaylor.co/book</a><br />- Get my Daily Biz Booster emails: <a href="https://stephtaylor.co/DBB" rel="noopener">https://stephtaylor.co/DBB</a><br />- 5 Simple Tweaks to Boost Your Launch Profits: <a href="https://stephtaylor.co/tweaks" rel="noopener">https://stephtaylor.co/tweaks</a><br />- Want me to spend a day working on your next launch? Book a VIP intensive: <a href="https://stephtaylor.co/vip" rel="noopener">https://stephtaylor.co/vip</a><br />- Get The A-Z Podcast Launch Plan: <a href="https://stephtaylor.co/plp-ig" rel="noopener">https://stephtaylor.co/plp-ig</a><br />- Get a 30-day free trial of Kajabi: <a href="https://stephtaylor.co/kajabi" rel="noopener">https://stephtaylor.co/kajabi</a><br /><br />Let's be Instagram friends: <a href="https://instagram.com/stephtaylor.co" rel="noopener">https://instagram.com/stephtaylor.co</a>

DESCRIPTION

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives...

- How scaling one product can minimise the risk and allow more time for focussing on the next thing.
- The challenges that present themselves whilst scaling up.
- Why creating a new offer and increasing the lifetime value of your existing customer is easier than trying to reach new people all the time.
- The strategy behind expanding your offers backwards, creating the simple win whilst nurturing your audience to your next offer

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph

SHOW LINKS:
- Sign up for my live workshop - Offer Less, Sell More: https://stephtaylor.co/offers
- Get a copy of my book, 99 Launch Lessons: https://stephtaylor.co/book
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co