Coaching call: How can I create compelling messaging to sell my online course?

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This is a podcast episode titled, Coaching call: How can I create compelling messaging to sell my online course?. The summary for this episode is: Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.<br /><br />In this episode we chat about:<br />- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!<br />- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome<br />- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience<br />- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.<br /><br />SHOW LINKS:<br />- Get my Daily Biz Booster emails: <a href="https://stephtaylor.co/DBB" rel="noopener">https://stephtaylor.co/DBB</a><br />- 5 Simple Tweaks to Boost Your Launch Profits: <a href="https://stephtaylor.co/tweaks" rel="noopener">https://stephtaylor.co/tweaks</a><br />- Want me to spend a day working on your next launch? Book a VIP intensive: <a href="https://stephtaylor.co/vip" rel="noopener">https://stephtaylor.co/vip</a><br />- Get The A-Z Podcast Launch Plan: <a href="https://stephtaylor.co/plp-ig" rel="noopener">https://stephtaylor.co/plp-ig</a><br />- Get a 30-day free trial of Kajabi: <a href="https://stephtaylor.co/kajabi" rel="noopener">https://stephtaylor.co/kajabi</a><br /><br />Let's be Instagram friends: <a href="https://instagram.com/stephtaylor.co" rel="noopener">https://instagram.com/stephtaylor.co</a>

DESCRIPTION

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts.

In this episode we chat about:
- The gold that comes from audience research...exploiting the old adage 'they don't know what they don't know'!
- Why launching is all about buying the promise and how your messaging statements are imperative to communicating the outcome
- How identifying and breaking down the key features and benefits of your offer can have a positive, nurturing benefit on your audience
- Why keeping your messaging language clear and concise, over-complicated and fancy, is a must.

SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtaylor.co