Kirsty Fanton on how to use customer research to write high-converting launch copy

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This is a podcast episode titled, Kirsty Fanton on how to use customer research to write high-converting launch copy. The summary for this episode is: Kirsty Fanton is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with your audience and write copy that converts. In today's episode Kirsty and I chat about: Launch learnings after taking a 16-month hiatus to have a baby The overwhelming benefit of social proof...copy real CAN write itself! The 'wrong' questions to ask when gathering feedback (and what to ask instead) Customer research processes for identifying trends leading to valuable copy Social proof... it's not just testimonials! Tips for launching without social proof and the key elements of social proof Why customer research is not just a 'tick-box' task You can find Kirsty at https://www.kirstyfanton.com/ (https://www.kirstyfanton.com/) and sign up for her social proof sidekick at https://www.kirstyfanton.com/sps-socialette (https://www.kirstyfanton.com/sps-socialette) or on Instagram @kirsty.fanton SHOW LINKS: Get my book — 99 Launch Lessons: https://stephtaylor.co/book (https://stephtaylor.co/book)  Get my Daily Biz Booster emails: https://stephtaylor.co/DBB (https://stephtaylor.co/DBB) Let's be Instagram friends: https://instagram.com/stephtaylor.co ( https://instagram.com/stephtaylor.co) 

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Kirsty Fanton is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her love of teaching and launched her Brain Camp course. With a psychotherapist background, Kirsty understands the benefit of gathering insights from potential customers in order to connect with your audience and write copy that converts. In today's episode Kirsty and I chat about: Launch learnings after taking a 16-month hiatus to have a baby The overwhelming benefit of social proof...copy real CAN write itself! The 'wrong' questions to ask when gathering feedback (and what to ask instead) Customer research processes for identifying trends leading to valuable copy Social proof... it's not just testimonials! Tips for launching without social proof and the key elements of social proof Why customer research is not just a 'tick-box' task You can find Kirsty at https://www.kirstyfanton.com/ (https://www.kirstyfanton.com/) and sign up for her social proof sidekick at https://www.kirstyfanton.com/sps-socialette (https://www.kirstyfanton.com/sps-socialette) or on Instagram @kirsty.fanton SHOW LINKS: Get my book — 99 Launch Lessons: https://stephtaylor.co/book (https://stephtaylor.co/book)  Get my Daily Biz Booster emails: https://stephtaylor.co/DBB (https://stephtaylor.co/DBB) Let's be Instagram friends: https://instagram.com/stephtaylor.co ( https://instagram.com/stephtaylor.co)