HubSpot

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”
He talks about:
--> What separates a brand from the me-toos
--> What's the difference between category creation, differentiation, niching down and positioning
--> The misunderstanding around going niche
--> The misunderstood concept of failing fast, and mistake vs blunder
--> How to identify your early adopters
--> The mindset that marketing professionals need to develop
--> The future of Clubhouse and a lot more..

Modern Marketing with Seth Godin

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.

Some of the key factors discussed in the episode include:

1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?
2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 
3. Top 3 things to include in a marketer's onboarding
4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai?
5. How does a marketer become the voice of the customer internally? What does it truly take?

Marketing skills needed to stand out : Stacey Danheiser

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. 
Through the episode, he throws light on:
1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage.
2. Interesting trends for marketers like us to try out or experiment in 2022
3. Why video should be a continuous or ongoing investment for companies
4. Common biggest obstacles companies face in publishing new video content and tips to overcome them.
5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...

Leveling up on video strategies: with Dan Mills

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.
Through this episode, Breezy throws light on:
1. Why product-led doesn't mean zero outbound sales or marketing
2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue?
3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer?
4. How marketing and growth teams can leverage product usage data to improve the buyer experience?
5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider?
6. When should you involve CS teams in the whole PLG lifecycle and more...

Product-led revenue: What does it mean and how is it different from PLG?

In this episode,  Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year.

In this episode, he talks about:
1. What is ROI-led content marketing? Why should you focus on it? 
2. What type of content should a company create for the best performance at specific stages? And how can they derive it strategically? 
3. What are some common mistakes you see founders making with content, and what’s the alternative?
4. What is a $500k ARR article, and what is its anatomy?
5. How to achieve content market fit?
6. What are some sensible non-vanity metrics that one should measure to ensure their content marketing efforts are on the right path, and a lot more...

ROI-led content: How to get decent ROI on your content - with Ugi Djuric

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. 

He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the different stages of the buying cycle
5. Writing for a person vs. a persona
6. The no.1 or most important content marketing metric, and a lot more...

How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh

In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization.
He talks about:
--> As a first CS hire, what should the focus for the first 90 days be?
--> What processes to build during the first 90 days?
--> What to do when customers use your customer success team as support?
--> How does the role of a CSM look in a 50 member organization vs a 200 member org?
--> The qualities to look for when hiring a CSM
--> Whom should a customer marketer report to? And what does the CSM & customer marketer collaboration look like, and a lot more...

How to set up a customer success organization : Jeff Breunsbach

Back to Network

Yaagneshwaran Ganesh Website

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. 

The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more. 

The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.

Modern Marketing with Seth Godin

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Yaagneshwaran Ganesh

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