How to build a brand new sub category: Kara Goldin
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, How to build a brand new sub category: Kara Goldin. The summary for this episode is: In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:
1. How she transitioned from journalism to tech to founding Hint water
2. The story of how Hint water came into being
3. Educating the market about a new category and getting people to buy-in
4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...