HubSpot

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. 

He talks about:
1. What is product-led storytelling?
2. How product-led storytelling differs from conventional content marketing?
3. Deep-dive on the 9-step product-led storytelling framework
4. How product-led storytelling fits into the different stages of the buying cycle
5. Writing for a person vs. a persona
6. The no.1 or most important content marketing metric, and a lot more...

How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.

➡️ Key Topics in this episode

00:00 - Intro
00:25 - A bit about the previous show "The ABM Conversations Podcast"
00:58 - Why The Yaag Project?
02:24 - The story of how I met Chris (Christian Fictoor)
04:30 - The transformation in relationship
06:20 - Values are the fundamentals
06:45 - How I met Aditya, my current CEO at Avoma
07:22 - The values and philosophy match
09:00 - Making relationships as the base

Transformation is rooted in relationships

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:
1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing
2. How should you identify your optimal price strategy? What is step one? Two? Three?
3. What drives pricing design?
4. In value-based pricing, how do you determine value?
5. Difference between pricing metrics and value metrics, and a lot more...

How to do SaaS pricing: with Dan Balcauski

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:

1. The mindset and approach of mapping content in your partnership game
2. The role of content committees in creating content for partnerships
3. Key people to be involved while building partnerships
4. The give-first approach to partnerships
5.  The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...

The role of content in building partnerships: Justin Zimmerman

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:

1. How she transitioned from  journalism to tech to founding Hint water
2. The story of how Hint water came into being
3. Educating the market about a new category and getting people to buy-in
4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...

How to build a brand new sub category: Kara Goldin

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.

Some of the key factors discussed in the episode include:

1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?
2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 
3. Top 3 things to include in a marketer's onboarding
4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai?
5. How does a marketer become the voice of the customer internally? What does it truly take?

Marketing skills needed to stand out : Stacey Danheiser

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”
He talks about:
--> What separates a brand from the me-toos
--> What's the difference between category creation, differentiation, niching down and positioning
--> The misunderstanding around going niche
--> The misunderstood concept of failing fast, and mistake vs blunder
--> How to identify your early adopters
--> The mindset that marketing professionals need to develop
--> The future of Clubhouse and a lot more..

Modern Marketing with Seth Godin

Back to Network

Yaagneshwaran Ganesh Website

The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. 

The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. 

Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more. 

The ABM Conversations Podcast features some top marketers such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.

How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh

DESCRIPTION

Today's Host

Yaagneshwaran Ganesh

Recent Episodes