419. Listen for a Quick Cash Injection Idea using IG Stories

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This is a podcast episode titled, 419. Listen for a Quick Cash Injection Idea using IG Stories. The summary for this episode is: <p>Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.</p><p>This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it!&nbsp;</p><p>There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.</p><p>This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!)&nbsp; Try it out—it may just be the perfect strategy for your business.</p><p>Brought to you by the <a href="https://www.theproductboss.com/shop1in5?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=august_2_podcast" rel="noopener noreferrer" target="_blank">Shop 1 in 5™ Pledge</a>! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The <a href="https://www.theproductboss.com/shop1in5?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=august_2_podcast" rel="noopener noreferrer" target="_blank">Shop 1 in 5™ Pledge</a> is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!</p><p><strong>Resources:</strong></p><ul><li>Want to make sure your business is holiday ready? The be sure to download our FREE crash course, <a href="https://www.theproductboss.com/holidayready" rel="noopener noreferrer" target="_blank">The Product Boss’ Guide to Getting Holiday Ready Checklist</a>, to receive our very best advice so that you can have your most successful holiday season ever!</li><li>Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our <a href="https://holidaycontentideas.com/101-holiday-2021" rel="noopener noreferrer" target="_blank">101+ Content Ideas Beyond the Discount: 2022 Holiday Edition</a> to get content ideas for the ENTIRE holiday season!</li></ul><br/><p><strong>Connect:</strong></p><ul><li>Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer" target="_blank">@theproductboss</a></li></ul><br/><p><br></p><p>-----------------------------------------</p><p>Mentioned in this episode:</p><p><strong>HubSpot Podcast Network</strong></p><p>Listen to The Product Boss and more shows like us on the HubSpot Podcast Network</p><p><a href="https://the-product-boss.captivate.fm/hubspotpodcastnetwork">HubSpot Podcast Network</a></p><p><strong>HubSpot CRM</strong></p><p>Learn how your business can grow better with HubSpot</p><p><a href="https://the-product-boss.captivate.fm/hubspot">HubSpot CRM</a></p>

DESCRIPTION

Stories can be a very underutilized portion of social media, especially on IG. When you’re trying to boost your sales, it can leave you guessing as to how to use them properly! Luckily, we’ve got a trick that will help you not only fill those stories, but also help you make more sales! Here’s a strategy we are seeing our students use—and the best part is that it doesn’t matter how many Instagram followers you have.

This strategy is what we call “story sales”—a great way to keep your customers engaged and buying. The basic idea is this: post a sequence of photos in order for you to sell your goods on your Instagram stories. Include your prices and show what is available and accessible to your customers. Since stories only stay up for 24 hours, sometimes you need to repost the photos, but that’s pretty much it! 

There are a few reasons this works–one is that idea of a “scarcity mindset”. Your potential customers will worry that inventory is dwindling or the sale’s timer is running out, and it may just push them over the fence to make that purchase.

This can be a great system for those who don’t want to show their face, for someone looking to get a bit of a cash injection for the holidays, or just someone wanting to experiment with some different tactics (after all, nobody can see what happens behind the closed doors of your DMs!)  Try it out—it may just be the perfect strategy for your business.

Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:


Connect:



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Mentioned in this episode:

HubSpot Podcast Network

Listen to The Product Boss and more shows like us on the HubSpot Podcast Network

HubSpot Podcast Network

HubSpot CRM

Learn how your business can grow better with HubSpot

HubSpot CRM