HubSpot

Let's be honest, scaling a business is not for the faint of heart.It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR.


Ep 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!

Four Lessons To Reach A Billion Dollars In ARR

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iDigress Website

Want the blueprint to growing and scaling your business faster?&nbsp;The iDigress Podcast simplifies how to maximize the growth potential of your business.Join host Troy Sandidge, an award-winning growth strategist aka the Strategy Hacker®, as he explores the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Get the actionable takeaways, marketing frameworks, sales tactics, business insights, mindset shifts, life lessons, and proven methodologies Troy uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you desire, all in under 30 minutes! An unapologetically candid, highly energetic, and surprisingly entertaining and motivational podcast experience praised for its business-talk simplicity and cultural infusion, iDigress wants to disrupt the&nbsp;standard gated pathways to obtaining&nbsp;growth&nbsp;by helping&nbsp;emerging businesses integrate&nbsp;easy-to-understand strategies to position their marketing, sales,&nbsp;and overall business efforts for success. iDigress is a Webby-nominated podcast&nbsp;on the HubSpot Podcast Network.

iDigress with Troy Sandidge

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.In this "masterclass-themed" episode, I breakdown•  The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn•  How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content•  Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn•  Very Specific Growth  Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn •   What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From ItSee below for additional links and resources to help you grow on LinkedIn! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Watch this video to learn more about <a href="https://youtu.be/fdh6Sc76PA8" target="_blank">The LinkedIn Authority Writing System™</a>Need copywriting and content marketing support for LinkedIn? Visit <a href="http://nomiddle.com" target="_blank">NoMiddle.com</a> to learn how we can help!Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™

Creating good content consistently leads to conversations that lead to connections that lead to conversions.Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Listen to JP Hightek's podcast: <a href="https://podcasts.apple.com/us/podcast/content-creators-university-with-jp-hightek/id1575243910" target="_blank">Content Creators University With JP Hightek</a>Get Your Free Tickets To Content Creators University's <a href="https://www.contentcreatorsuniversity.com/conference?src=findtroy" target="_blank">Creators Unleashed Act 2 Virtual Conference </a>Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challenges to become established professionals today and how much work it took to build our businesses and content to become profitable. Enjoyed this episode? You can <a href="https://youtu.be/ZfurpEBz3aY?t=1233" target="_blank">watch the full livestream episode with JP Higktek on YouTube here</a>.JP and I will also be speaking at the <a href="https://www.contentcreatorsuniversity.com/conference?=findtroy" target="_blank">Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here</a>. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Listen to JP Hightek's podcast: <a href="https://podcasts.apple.com/us/podcast/content-creators-university-with-jp-hightek/id1575243910" target="_blank">Content Creators University With JP Hightek</a>Get Your Free Tickets To Content Creators University's <a href="https://www.contentcreatorsuniversity.com/conference?src=findtroy" target="_blank">Creators Unleashed Act 2 Virtual Conference </a>Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business,  and the results of that from my book to being the host of INBOUND 2022 and more. We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.Enjoyed this episode? You can <a href="https://youtu.be/ZfurpEBz3aY?t=1233" target="_blank">watch the full livestream episode with JP Higktek on YouTube here</a>.JP and I will also be speaking at the <a href="https://www.contentcreatorsuniversity.com/conference?=findtroy" target="_blank">Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here</a>. Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Listen to JP Hightek's podcast: <a href="https://podcasts.apple.com/us/podcast/content-creators-university-with-jp-hightek/id1575243910" target="_blank">Content Creators University With JP Hightek</a>Get Your Free Tickets To Content Creators University's <a href="https://www.contentcreatorsuniversity.com/conference?src=findtroy" target="_blank">Creators Unleashed Act 2 Virtual Conference </a>Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek

Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.

A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now. P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening!  Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Read my article on HubSpot's Marketing Blog : <a href="https://blog.hubspot.com/marketing/strategy-hacker-business-tips" target="_blank">3 Reasons So Many Business Strategies Fail (And How To Succeed)</a>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Get Your FREE Tickets to the <a href="https://www.guruconference.com/Registration?src=TS" target="_blank">World's Largest Virtual Email Marketing Conference -- Guru Conference</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!

This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host. And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a>Watch my <a href="https://www.instagram.com/p/Cii6-1Gjz5y/" target="_blank">Top 5 Moments of INBOUND 2022 here</a>.Watch my <a href="https://www.instagram.com/tv/CibM8gthNDa/" target="_blank">full play-by-play Instagram Live recap of INBOUND 2022 here</a>.Register for <a href="https://www.inbound.com/?src=TroySandidgePodcast_idigress" target="_blank">INBOUND 2023 and get a discount while you can here</a>.Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi?via=findtroy" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a>Get Your FREE Tickets to the <a href="https://www.guruconference.com/Registration?src=TS" target="_blank">World's Largest Virtual Email Marketing Conference -- Guru Conference</a>Buy my book <a href="http://Amzn.to/33rHrzo" target="_blank">Strategize Up</a> to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: <a href="https://www.idigress.fm/reviews/" target="_blank">iDigress.fm/Reviews</a>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a>

Ep 69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.

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