Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.
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