Ep 75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI?
Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.
In this "masterclass-themed" episode, I breakdown
• The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn
• How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content
• Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn
• Very Specific Growth Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn
• What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It
See below for additional links and resources to help you grow on LinkedIn!
Beyond The Episode Gems:
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Watch this video to learn more about The LinkedIn Authority Writing System™
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Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)
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