Ep 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.

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This is a podcast episode titled, Ep 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.. The summary for this episode is: <p>If you are trying to market and sell something, you are in the behavioral science business.</p><p>Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.</p><p>If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.</p><p>This episode will breakdown:</p><ul><li>What is behavioral science and why should I care</li><li>How can a business incorporate behavioral science, economics, and psychology to better performance and results</li><li>How to use the E.A.S.T. framework to be on top of mind with customers</li><li>How understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behavior</li><li>The three ways to incorporate behavioral economics to optimize business operations</li></ul><p><strong>Beyond The Episode Gems:</strong></p><p>Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: <a href="ahrefs.com/awt" target="_blank">ahrefs.com/awt</a></p><p>More information on E.A.S.T. framework and MINDSPACE framework: <a href="https://thedecisionlab.com/reference-guide/neuroscience/mindspace-framework/#:~:text=MINDSPACE%3A%20A%20mnemonic%20for%20the,affect%2C%20commitments%2C%20and%20ego" target="_blank">thedecisionlab.com</a></p><p>Listen to  <a href="https://podcasts.apple.com/us/podcast/ep-40-the-7-stages-to-unlimited-growth-by-applying-the/id1533675756?i=1000542885890" target="_blank">Ep 40  to unlock your growth mindset to enable you to apply behavioral science better</a>.</p><p>Listen to <a href="https://podcasts.apple.com/us/podcast/ep-34-optimize-your-customer-journey-rebuild-your-marketing/id1533675756?i=1000536838705" target="_blank">Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.</a></p><p>Listen to <a href="https://podcasts.apple.com/us/podcast/ep-33-are-you-a-pain-reliever-or-pleasure-provider/id1533675756?i=1000532790436" target="_blank">Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider</a>.</p><p>Listen to <a href="https://podcasts.apple.com/us/podcast/ep-29-master-these-3-modalities-to-grow-your-business/id1533675756?i=1000532134017" target="_blank">Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.</a></p><p><strong>#####</strong></p><p>• Rate & Review iDigress: <a href="https://ratethispodcast.com/iDigress" target="_blank">RateThisPodcast.com/iDigress</a></p><p>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a></p><p>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a></p><p>• Follow Troy on <a href="https://twitter.com/intent/follow?&screen_name=findtroy&tw_p=followbutton" target="_blank">Twitter</a>, <a href="https://linkedin.com/in/findtroy" target="_blank">LinkedIn</a>, <a href="https://www.youtube.com/c/findtroy?sub_confirmation=1" target="_blank">YouTube</a>, <a href="https://instagram.com/findtroy" target="_blank">Instagram</a>, & <a href="https://joinclubhouse.com/@findtroy" target="_blank">Clubhouse</a> @FindTroy </p>

DESCRIPTION

If you are trying to market and sell something, you are in the behavioral science business.

Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.

If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

This episode will breakdown:

  • What is behavioral science and why should I care
  • How can a business incorporate behavioral science, economics, and psychology to better performance and results
  • How to use the E.A.S.T. framework to be on top of mind with customers
  • How understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behavior
  • The three ways to incorporate behavioral economics to optimize business operations