Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

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This is a podcast episode titled, Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?. The summary for this episode is: <p>Do you want to generate more growth for your business? Of course, you do. </p><p>But the biggest thing holding companies back from achieving their desired growth comes down to perspective. </p><p>How do you perceive your marketing, messaging, and marketplace? </p><p>How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?</p><p>Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?</p><p>Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!</p><p><strong>Beyond The Episode Gems:</strong></p><p>See what the HubSpot CRM can do for your business at <a href="HubSpot.com" target="_blank">HubSpot.com</a></p><p>See all of the podcasts on the <a href="https://hubspot.com/podcastnetwork" target="_blank">HubSpot Podcast Network</a></p><p>Watch Agency Accelerated Episode: <a href="https://youtu.be/LM8pWRmy9D8?t=48" target="_blank">How To Use Analytics To Increase Your ROI</a></p><p>Discover how <a href="https://social.agorapulse.com/agorapulse-social-media-roi" target="_blank">Agorapulse is helping businesses measure the impact of social media and prove ROI</a></p><p>See My Free Course -- <a href="https://www.socialmediapulse.community/t/earning-the-trust-of-your-audience-to-build-sustainable-brand-authority-troy-sandidge/1399" target="_blank">Earning The Trust Of Your Audience  To Build Brand Authority </a>On Social Media Pulse</p><p>Learn more and <a href="https://www.socialmediapulse.community/t/social-media-pulse-launches-at-smmw22/812" target="_blank">join the Social Media Pulse Community for free</a></p><p>Get Two Free Months of Agorapulse on me: <a href="https://social.agorapulse.com/findtroy" target="_blank">Social.Agorapulse.com/FindTroy</a></p><p>Join my <a href="https://twitter.com/i/communities/1471725253713924097" target="_blank">All Things Strategy Community on Twitter</a> for upcoming exclusive content!</p><p><strong>#####</strong></p><p><strong>Support The Podcast & Connect With Troy:</strong></p><p>• Rate & Review iDigress: <a href="https://ratethispodcast.com/iDigress" target="_blank">RateThisPodcast.com/iDigress</a></p><p>• Get Strategy Solutions & Services: <a href="https://findtroy.com" target="_blank">FindTroy.com</a></p><p>•  Buy Troy's Book, Strategize Up: <a href="https://FindTroy.com/Strategize-Up" target="_blank">FindTroy.com/Strategize-Up</a></p><p>•  Follow Troy on Twitter: <a href="https://twitter.com/findtroy" target="_blank">Twitter.com/FindTroy</a></p><p>•  Follow Troy on LinkedIn: <a href="https://linkedIn.com/in/FindTroy" target="_blank">LinkedIn.com/in/FindTroy</a></p>

DESCRIPTION

Do you want to generate more growth for your business? Of course, you do. 

But the biggest thing holding companies back from achieving their desired growth comes down to perspective. 

How do you perceive your marketing, messaging, and marketplace? 

How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

See My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media Pulse

Learn more and join the Social Media Pulse Community for free

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Join my All Things Strategy Community on Twitter for upcoming exclusive content!

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: RateThisPodcast.com/iDigress

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy